{"id":20562,"date":"2024-02-06T07:40:53","date_gmt":"2024-02-06T15:40:53","guid":{"rendered":"https:\/\/www.dat.com\/resources\/?p=20562"},"modified":"2025-09-22T11:00:04","modified_gmt":"2025-09-22T18:00:04","slug":"practical-framework-leveraging-freight-market-intelligence","status":"publish","type":"post","link":"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence","title":{"rendered":"A Practical Framework for Leveraging Freight Market Intelligence"},"content":{"rendered":"<p>In an increasingly complex freight market, real-time visibility into rate fluctuations is essential for shippers in order to make informed strategic and operational decision-making. In order to successfully leverage market intelligence and analytics tools, it&#8217;s crucial to outline how your organization will implement, adopt, and leverage this new technology. Check out &#8220;A Practical Framework for Leveraging Freight Market Intelligence&#8221; for a helpful 3-tier framework to guide your approach.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a complex freight market, real-time rate visibility is vital. Successfully leverage market intelligence with &#8216;A Practical Framework for Freight Market Intelligence.<\/p>\n","protected":false},"author":25,"featured_media":20826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":{"contentType":"10","enable_arrow_icon":"no_button","featured":"0","releaseDate":"February 6, 2024","solutionProduct":["6"],"segment":"shipper","segment_copy":["shipper"],"topics":[],"keywords":"shipper iQ,  freight market conditions, implement freight analytics, freight analytics, new technology, shipper strategy, shipper best practices, how to, supply chain technology, reporting, dat iq, dat iq freight analytics, benchmarking, forecasting, analysis","video_link":"","audio_link":"","header_button_shortcode":"[resource_assets_header_btn]","button_label":"Read More","internalUrl":"\/resources\/wp-content\/uploads\/resource-assets\/infographic\/May-Listicle-A-Practical-Framework-R2.pdf","button_target":"_blank","secondary_optional_buttonheader":null,"button_label__detail_page_optional":"","button_link_detailsub_page_bottom_section":"","featured_image_detailsub_page_optional":"","pricing_box":null,"disclaimer":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Practical Framework for Leveraging Freight Market Intelligence - DAT Freight &amp; Analytics - Resource Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/20562\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Practical Framework for Leveraging Freight Market Intelligence - DAT Freight &amp; Analytics - Resource Center\" \/>\n<meta property=\"og:description\" content=\"In a complex freight market, real-time rate visibility is vital. Successfully leverage market intelligence with &#039;A Practical Framework for Freight Market Intelligence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence\" \/>\n<meta property=\"og:site_name\" content=\"DAT Freight &amp; Analytics - Resource Center\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-06T15:40:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-22T18:00:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/02\/practical-framework-for-leveraging-freight-market-intelligence.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1166\" \/>\n\t<meta property=\"og:image:height\" content=\"914\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DAT\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DAT\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence\"},\"author\":{\"name\":\"DAT\",\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161\"},\"headline\":\"A Practical Framework for Leveraging Freight Market Intelligence\",\"datePublished\":\"2024-02-06T15:40:53+00:00\",\"dateModified\":\"2025-09-22T18:00:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence\"},\"wordCount\":77,\"publisher\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/02\/practical-framework-for-leveraging-freight-market-intelligence.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence\",\"url\":\"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence\",\"name\":\"A Practical Framework for Leveraging Freight Market Intelligence - DAT Freight &amp; Analytics - Resource Center\",\"isPartOf\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/02\/practical-framework-for-leveraging-freight-market-intelligence.jpg\",\"datePublished\":\"2024-02-06T15:40:53+00:00\",\"dateModified\":\"2025-09-22T18:00:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence#primaryimage\",\"url\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/02\/practical-framework-for-leveraging-freight-market-intelligence.jpg\",\"contentUrl\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/02\/practical-framework-for-leveraging-freight-market-intelligence.jpg\",\"width\":1166,\"height\":914,\"caption\":\"Practical Framework For Leveraging Freight Market Intelligence\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dat.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Practical Framework for Leveraging Freight Market Intelligence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dat.com\/resources\/#website\",\"url\":\"https:\/\/www.dat.com\/resources\/\",\"name\":\"DAT Freight &amp; Analytics - Resource Center\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dat.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dat.com\/resources\/#organization\",\"name\":\"DAT Freight & Analytics - Blog\",\"url\":\"https:\/\/www.dat.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png\",\"contentUrl\":\"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png\",\"width\":206,\"height\":35,\"caption\":\"DAT Freight & Analytics - Blog\"},\"image\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161\",\"name\":\"DAT\",\"description\":\"DAT Freight &amp; Analytics operates the largest truckload freight marketplace in North America. Transportation brokers, carriers, news organizations and industry analysts rely on DAT for market trends and data insights derived from 249 million freight matches and a database of $110 billion of market transactions.\",\"sameAs\":[\"https:\/\/www.dat.com\/resources\/blog\"],\"url\":\"https:\/\/www.dat.com\/resources\/author\/datsite\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Practical Framework for Leveraging Freight Market Intelligence - DAT Freight &amp; Analytics - Resource Center","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/20562","og_locale":"en_US","og_type":"article","og_title":"A Practical Framework for Leveraging Freight Market Intelligence - DAT Freight &amp; Analytics - Resource Center","og_description":"In a complex freight market, real-time rate visibility is vital. Successfully leverage market intelligence with 'A Practical Framework for Freight Market Intelligence.","og_url":"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence","og_site_name":"DAT Freight &amp; Analytics - Resource Center","article_published_time":"2024-02-06T15:40:53+00:00","article_modified_time":"2025-09-22T18:00:04+00:00","og_image":[{"width":1166,"height":914,"url":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/02\/practical-framework-for-leveraging-freight-market-intelligence.jpg","type":"image\/jpeg"}],"author":"DAT","twitter_card":"summary_large_image","twitter_misc":{"Written by":"DAT"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence#article","isPartOf":{"@id":"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence"},"author":{"name":"DAT","@id":"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161"},"headline":"A Practical Framework for Leveraging Freight Market Intelligence","datePublished":"2024-02-06T15:40:53+00:00","dateModified":"2025-09-22T18:00:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence"},"wordCount":77,"publisher":{"@id":"https:\/\/www.dat.com\/resources\/#organization"},"image":{"@id":"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence#primaryimage"},"thumbnailUrl":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/02\/practical-framework-for-leveraging-freight-market-intelligence.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence","url":"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence","name":"A Practical Framework for Leveraging Freight Market Intelligence - DAT Freight &amp; Analytics - Resource Center","isPartOf":{"@id":"https:\/\/www.dat.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence#primaryimage"},"image":{"@id":"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence#primaryimage"},"thumbnailUrl":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/02\/practical-framework-for-leveraging-freight-market-intelligence.jpg","datePublished":"2024-02-06T15:40:53+00:00","dateModified":"2025-09-22T18:00:04+00:00","breadcrumb":{"@id":"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence#primaryimage","url":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/02\/practical-framework-for-leveraging-freight-market-intelligence.jpg","contentUrl":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/02\/practical-framework-for-leveraging-freight-market-intelligence.jpg","width":1166,"height":914,"caption":"Practical Framework For Leveraging Freight Market Intelligence"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dat.com\/resources\/practical-framework-leveraging-freight-market-intelligence#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dat.com\/resources\/"},{"@type":"ListItem","position":2,"name":"A Practical Framework for Leveraging Freight Market Intelligence"}]},{"@type":"WebSite","@id":"https:\/\/www.dat.com\/resources\/#website","url":"https:\/\/www.dat.com\/resources\/","name":"DAT Freight &amp; Analytics - Resource Center","description":"","publisher":{"@id":"https:\/\/www.dat.com\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dat.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dat.com\/resources\/#organization","name":"DAT Freight & Analytics - Blog","url":"https:\/\/www.dat.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png","contentUrl":"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png","width":206,"height":35,"caption":"DAT Freight & Analytics - Blog"},"image":{"@id":"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161","name":"DAT","description":"DAT Freight &amp; Analytics operates the largest truckload freight marketplace in North America. Transportation brokers, carriers, news organizations and industry analysts rely on DAT for market trends and data insights derived from 249 million freight matches and a database of $110 billion of market transactions.","sameAs":["https:\/\/www.dat.com\/resources\/blog"],"url":"https:\/\/www.dat.com\/resources\/author\/datsite"}]}},"_links":{"self":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/20562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/comments?post=20562"}],"version-history":[{"count":11,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/20562\/revisions"}],"predecessor-version":[{"id":24195,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/20562\/revisions\/24195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/media\/20826"}],"wp:attachment":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/media?parent=20562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/categories?post=20562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/tags?post=20562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}