{"id":20705,"date":"2024-02-16T09:54:04","date_gmt":"2024-02-16T17:54:04","guid":{"rendered":"https:\/\/www.dat.com\/resources\/?p=20705"},"modified":"2025-09-22T11:05:12","modified_gmt":"2025-09-22T18:05:12","slug":"shipper-iq-leveraging-freight-market-intelligence-c-suite","status":"publish","type":"post","link":"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite","title":{"rendered":"The Shipper iQ: Leveraging Freight Market Intelligence to Engage the C-Suite"},"content":{"rendered":"<p>Increasing supply chain complexity and disruption has propelled transportation logistics teams into the spotlight. Leverage market intelligence and reliable reporting to ensure you&#8217;re prepared to engage effectively with your executive team with &#8216;The Shipper iQ: Using analytics to engage the C-suite&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ensure effective communication with your executive team in the face of increasing supply chain complexity and disruption. Learn how to leverage market intelligence in &#8216;The Shipper iQ: Using analytics to engage the C-suite.<\/p>\n","protected":false},"author":25,"featured_media":20725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":{"contentType":"7","enable_arrow_icon":"no_button","featured":"0","releaseDate":"February 16, 2024","solutionProduct":["6"],"segment":"shipper","segment_copy":["shipper"],"topics":[],"keywords":"shipper iQ, freight analytics, freight market conditions, market intelligence, transportation data, transportation analytics, analytics, market volatility, planning, shipper strategy, analyze rates, best practices, capacity, forecasting, how to, management, planning, rates, reduce costs, reporting, shipper solutions, shipper strategy, transportation logistics, trends, c-suite, executive analysis, strategic planning, cross-functional, logistics management, logistics best practices, supply chain planning, collaboration, supply chain visibility, executive team, market trends","video_link":"","audio_link":"","header_button_shortcode":"[resource_assets_header_btn]","button_label":"Download Whitepaper","internalUrl":"https:\/\/cdn.bfldr.com\/8CX31GU6\/as\/xjqvrcjwsjbhmxpbgsfz77cc\/The_Shipper_iQ_Using_analytics_to_engage_the_C-Suite","button_target":"_blank","secondary_optional_buttonheader":null,"button_label__detail_page_optional":"Download Whitepaper","button_link_detailsub_page_bottom_section":"","featured_image_detailsub_page_optional":"","pricing_box":null,"disclaimer":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Shipper iQ: Leveraging Freight Market Intelligence to Engage the C-Suite - DAT Freight &amp; Analytics - Resource Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/20705\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Shipper iQ: Leveraging Freight Market Intelligence to Engage the C-Suite - DAT Freight &amp; Analytics - Resource Center\" \/>\n<meta property=\"og:description\" content=\"Ensure effective communication with your executive team in the face of increasing supply chain complexity and disruption. Learn how to leverage market intelligence in &#039;The Shipper iQ: Using analytics to engage the C-suite.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite\" \/>\n<meta property=\"og:site_name\" content=\"DAT Freight &amp; Analytics - Resource Center\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-16T17:54:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-22T18:05:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2023\/05\/the-shipper-iq-leveraging-freight-market-intelligence-to-engage-the-c-suite.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"583\" \/>\n\t<meta property=\"og:image:height\" content=\"457\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DAT\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DAT\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite\"},\"author\":{\"name\":\"DAT\",\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161\"},\"headline\":\"The Shipper iQ: Leveraging Freight Market Intelligence to Engage the C-Suite\",\"datePublished\":\"2024-02-16T17:54:04+00:00\",\"dateModified\":\"2025-09-22T18:05:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite\"},\"wordCount\":53,\"publisher\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2023\/05\/the-shipper-iq-leveraging-freight-market-intelligence-to-engage-the-c-suite.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite\",\"url\":\"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite\",\"name\":\"The Shipper iQ: Leveraging Freight Market Intelligence to Engage the C-Suite - DAT Freight &amp; Analytics - Resource Center\",\"isPartOf\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2023\/05\/the-shipper-iq-leveraging-freight-market-intelligence-to-engage-the-c-suite.jpg\",\"datePublished\":\"2024-02-16T17:54:04+00:00\",\"dateModified\":\"2025-09-22T18:05:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite#primaryimage\",\"url\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2023\/05\/the-shipper-iq-leveraging-freight-market-intelligence-to-engage-the-c-suite.jpg\",\"contentUrl\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2023\/05\/the-shipper-iq-leveraging-freight-market-intelligence-to-engage-the-c-suite.jpg\",\"width\":583,\"height\":457,\"caption\":\"The Shipper Iq Leveraging Freight Market Intelligence To Engage The C Suite\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dat.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Shipper iQ: Leveraging Freight Market Intelligence to Engage the C-Suite\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dat.com\/resources\/#website\",\"url\":\"https:\/\/www.dat.com\/resources\/\",\"name\":\"DAT Freight &amp; Analytics - Resource Center\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dat.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dat.com\/resources\/#organization\",\"name\":\"DAT Freight & Analytics - Blog\",\"url\":\"https:\/\/www.dat.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png\",\"contentUrl\":\"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png\",\"width\":206,\"height\":35,\"caption\":\"DAT Freight & Analytics - Blog\"},\"image\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161\",\"name\":\"DAT\",\"description\":\"DAT Freight &amp; Analytics operates the largest truckload freight marketplace in North America. Transportation brokers, carriers, news organizations and industry analysts rely on DAT for market trends and data insights derived from 249 million freight matches and a database of $110 billion of market transactions.\",\"sameAs\":[\"https:\/\/www.dat.com\/resources\/blog\"],\"url\":\"https:\/\/www.dat.com\/resources\/author\/datsite\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Shipper iQ: Leveraging Freight Market Intelligence to Engage the C-Suite - DAT Freight &amp; Analytics - Resource Center","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/20705","og_locale":"en_US","og_type":"article","og_title":"The Shipper iQ: Leveraging Freight Market Intelligence to Engage the C-Suite - DAT Freight &amp; Analytics - Resource Center","og_description":"Ensure effective communication with your executive team in the face of increasing supply chain complexity and disruption. Learn how to leverage market intelligence in 'The Shipper iQ: Using analytics to engage the C-suite.","og_url":"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite","og_site_name":"DAT Freight &amp; Analytics - Resource Center","article_published_time":"2024-02-16T17:54:04+00:00","article_modified_time":"2025-09-22T18:05:12+00:00","og_image":[{"width":583,"height":457,"url":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2023\/05\/the-shipper-iq-leveraging-freight-market-intelligence-to-engage-the-c-suite.jpg","type":"image\/jpeg"}],"author":"DAT","twitter_card":"summary_large_image","twitter_misc":{"Written by":"DAT"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite#article","isPartOf":{"@id":"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite"},"author":{"name":"DAT","@id":"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161"},"headline":"The Shipper iQ: Leveraging Freight Market Intelligence to Engage the C-Suite","datePublished":"2024-02-16T17:54:04+00:00","dateModified":"2025-09-22T18:05:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite"},"wordCount":53,"publisher":{"@id":"https:\/\/www.dat.com\/resources\/#organization"},"image":{"@id":"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite#primaryimage"},"thumbnailUrl":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2023\/05\/the-shipper-iq-leveraging-freight-market-intelligence-to-engage-the-c-suite.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite","url":"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite","name":"The Shipper iQ: Leveraging Freight Market Intelligence to Engage the C-Suite - DAT Freight &amp; Analytics - Resource Center","isPartOf":{"@id":"https:\/\/www.dat.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite#primaryimage"},"image":{"@id":"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite#primaryimage"},"thumbnailUrl":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2023\/05\/the-shipper-iq-leveraging-freight-market-intelligence-to-engage-the-c-suite.jpg","datePublished":"2024-02-16T17:54:04+00:00","dateModified":"2025-09-22T18:05:12+00:00","breadcrumb":{"@id":"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite#primaryimage","url":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2023\/05\/the-shipper-iq-leveraging-freight-market-intelligence-to-engage-the-c-suite.jpg","contentUrl":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2023\/05\/the-shipper-iq-leveraging-freight-market-intelligence-to-engage-the-c-suite.jpg","width":583,"height":457,"caption":"The Shipper Iq Leveraging Freight Market Intelligence To Engage The C Suite"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dat.com\/resources\/shipper-iq-leveraging-freight-market-intelligence-c-suite#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dat.com\/resources\/"},{"@type":"ListItem","position":2,"name":"The Shipper iQ: Leveraging Freight Market Intelligence to Engage the C-Suite"}]},{"@type":"WebSite","@id":"https:\/\/www.dat.com\/resources\/#website","url":"https:\/\/www.dat.com\/resources\/","name":"DAT Freight &amp; Analytics - Resource Center","description":"","publisher":{"@id":"https:\/\/www.dat.com\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dat.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dat.com\/resources\/#organization","name":"DAT Freight & Analytics - Blog","url":"https:\/\/www.dat.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png","contentUrl":"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png","width":206,"height":35,"caption":"DAT Freight & Analytics - Blog"},"image":{"@id":"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161","name":"DAT","description":"DAT Freight &amp; Analytics operates the largest truckload freight marketplace in North America. Transportation brokers, carriers, news organizations and industry analysts rely on DAT for market trends and data insights derived from 249 million freight matches and a database of $110 billion of market transactions.","sameAs":["https:\/\/www.dat.com\/resources\/blog"],"url":"https:\/\/www.dat.com\/resources\/author\/datsite"}]}},"_links":{"self":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/20705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/comments?post=20705"}],"version-history":[{"count":11,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/20705\/revisions"}],"predecessor-version":[{"id":20785,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/20705\/revisions\/20785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/media\/20725"}],"wp:attachment":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/media?parent=20705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/categories?post=20705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/tags?post=20705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}