{"id":20790,"date":"2024-03-05T06:47:05","date_gmt":"2024-03-05T14:47:05","guid":{"rendered":"https:\/\/dev-datsolution.pantheonsite.io\/resources\/?p=20790"},"modified":"2025-09-22T10:39:24","modified_gmt":"2025-09-22T17:39:24","slug":"driving-digitalization-dat-iq-building-better-customer-experiences-data","status":"publish","type":"post","link":"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data","title":{"rendered":"Driving Digitalization with DAT iQ: Building better customer experiences with data"},"content":{"rendered":"<p><strong>Unlock the power of digital transformation to improve customer experience.<\/strong><\/p>\n<p>In today&#8217;s hyper-connected world, customers demand more than just products and services \u2013 they expect seamless, engaging experiences. Are you ready to meet these evolving expectations and drive digitalization to build better customer relationships? Discover the transformative potential of technology in our latest content piece: &#8220;Driving Digitalization with DAT iQ: Building Better Customer Experiences.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unlock the power of digital transformation for enhanced customer experiences. Explore the transformative potential of technology in our latest piece: &#8216;Driving Digitalization with DAT iQ.&#8217;<\/p>\n","protected":false},"author":25,"featured_media":20842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":{"contentType":"7","enable_arrow_icon":"no_button","featured":"0","releaseDate":"March 5, 2024","solutionProduct":["6"],"segment":"shipper","segment_copy":["shipper"],"topics":[],"keywords":"Driving Digitalization, customer service, service level, data, analytics, network design, supply chain, strategy, DAT iQ","video_link":"","audio_link":"","header_button_shortcode":"[resource_assets_header_btn]","button_label":"Download Whitepaper","internalUrl":"\/resources\/wp-content\/uploads\/resource-assets\/whitepaper\/LAYOUT_DWD_data_analytics__CX_723_v2_FINAL.pdf","button_target":"_blank","secondary_optional_buttonheader":null,"button_label__detail_page_optional":"Download Whitepaper","button_link_detailsub_page_bottom_section":"","featured_image_detailsub_page_optional":"","pricing_box":null,"disclaimer":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Driving Digitalization with DAT iQ: Building better customer experiences with data - DAT Freight &amp; Analytics - Resource Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/20790\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driving Digitalization with DAT iQ: Building better customer experiences with data - DAT Freight &amp; Analytics - Resource Center\" \/>\n<meta property=\"og:description\" content=\"Unlock the power of digital transformation for enhanced customer experiences. Explore the transformative potential of technology in our latest piece: &#039;Driving Digitalization with DAT iQ.&#039;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data\" \/>\n<meta property=\"og:site_name\" content=\"DAT Freight &amp; Analytics - Resource Center\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-05T14:47:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-22T17:39:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/03\/driving-digitalization-with-dat-iq.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"583\" \/>\n\t<meta property=\"og:image:height\" content=\"457\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DAT\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DAT\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data\"},\"author\":{\"name\":\"DAT\",\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161\"},\"headline\":\"Driving Digitalization with DAT iQ: Building better customer experiences with data\",\"datePublished\":\"2024-03-05T14:47:05+00:00\",\"dateModified\":\"2025-09-22T17:39:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data\"},\"wordCount\":75,\"publisher\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/03\/driving-digitalization-with-dat-iq.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data\",\"url\":\"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data\",\"name\":\"Driving Digitalization with DAT iQ: Building better customer experiences with data - DAT Freight &amp; Analytics - Resource Center\",\"isPartOf\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/03\/driving-digitalization-with-dat-iq.jpg\",\"datePublished\":\"2024-03-05T14:47:05+00:00\",\"dateModified\":\"2025-09-22T17:39:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data#primaryimage\",\"url\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/03\/driving-digitalization-with-dat-iq.jpg\",\"contentUrl\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/03\/driving-digitalization-with-dat-iq.jpg\",\"width\":583,\"height\":457,\"caption\":\"Driving Digitalization With Dat iQ\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dat.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Driving Digitalization with DAT iQ: Building better customer experiences with data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dat.com\/resources\/#website\",\"url\":\"https:\/\/www.dat.com\/resources\/\",\"name\":\"DAT Freight &amp; Analytics - Resource Center\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dat.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dat.com\/resources\/#organization\",\"name\":\"DAT Freight & Analytics - Blog\",\"url\":\"https:\/\/www.dat.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png\",\"contentUrl\":\"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png\",\"width\":206,\"height\":35,\"caption\":\"DAT Freight & Analytics - Blog\"},\"image\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161\",\"name\":\"DAT\",\"description\":\"DAT Freight &amp; Analytics operates the largest truckload freight marketplace in North America. Transportation brokers, carriers, news organizations and industry analysts rely on DAT for market trends and data insights derived from 249 million freight matches and a database of $110 billion of market transactions.\",\"sameAs\":[\"https:\/\/www.dat.com\/resources\/blog\"],\"url\":\"https:\/\/www.dat.com\/resources\/author\/datsite\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Driving Digitalization with DAT iQ: Building better customer experiences with data - DAT Freight &amp; Analytics - Resource Center","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/20790","og_locale":"en_US","og_type":"article","og_title":"Driving Digitalization with DAT iQ: Building better customer experiences with data - DAT Freight &amp; Analytics - Resource Center","og_description":"Unlock the power of digital transformation for enhanced customer experiences. Explore the transformative potential of technology in our latest piece: 'Driving Digitalization with DAT iQ.'","og_url":"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data","og_site_name":"DAT Freight &amp; Analytics - Resource Center","article_published_time":"2024-03-05T14:47:05+00:00","article_modified_time":"2025-09-22T17:39:24+00:00","og_image":[{"width":583,"height":457,"url":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/03\/driving-digitalization-with-dat-iq.jpg","type":"image\/jpeg"}],"author":"DAT","twitter_card":"summary_large_image","twitter_misc":{"Written by":"DAT"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data#article","isPartOf":{"@id":"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data"},"author":{"name":"DAT","@id":"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161"},"headline":"Driving Digitalization with DAT iQ: Building better customer experiences with data","datePublished":"2024-03-05T14:47:05+00:00","dateModified":"2025-09-22T17:39:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data"},"wordCount":75,"publisher":{"@id":"https:\/\/www.dat.com\/resources\/#organization"},"image":{"@id":"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data#primaryimage"},"thumbnailUrl":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/03\/driving-digitalization-with-dat-iq.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data","url":"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data","name":"Driving Digitalization with DAT iQ: Building better customer experiences with data - DAT Freight &amp; Analytics - Resource Center","isPartOf":{"@id":"https:\/\/www.dat.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data#primaryimage"},"image":{"@id":"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data#primaryimage"},"thumbnailUrl":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/03\/driving-digitalization-with-dat-iq.jpg","datePublished":"2024-03-05T14:47:05+00:00","dateModified":"2025-09-22T17:39:24+00:00","breadcrumb":{"@id":"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data#primaryimage","url":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/03\/driving-digitalization-with-dat-iq.jpg","contentUrl":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/03\/driving-digitalization-with-dat-iq.jpg","width":583,"height":457,"caption":"Driving Digitalization With Dat iQ"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dat.com\/resources\/driving-digitalization-dat-iq-building-better-customer-experiences-data#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dat.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Driving Digitalization with DAT iQ: Building better customer experiences with data"}]},{"@type":"WebSite","@id":"https:\/\/www.dat.com\/resources\/#website","url":"https:\/\/www.dat.com\/resources\/","name":"DAT Freight &amp; Analytics - Resource Center","description":"","publisher":{"@id":"https:\/\/www.dat.com\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dat.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dat.com\/resources\/#organization","name":"DAT Freight & Analytics - Blog","url":"https:\/\/www.dat.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png","contentUrl":"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png","width":206,"height":35,"caption":"DAT Freight & Analytics - Blog"},"image":{"@id":"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161","name":"DAT","description":"DAT Freight &amp; Analytics operates the largest truckload freight marketplace in North America. Transportation brokers, carriers, news organizations and industry analysts rely on DAT for market trends and data insights derived from 249 million freight matches and a database of $110 billion of market transactions.","sameAs":["https:\/\/www.dat.com\/resources\/blog"],"url":"https:\/\/www.dat.com\/resources\/author\/datsite"}]}},"_links":{"self":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/20790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/comments?post=20790"}],"version-history":[{"count":7,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/20790\/revisions"}],"predecessor-version":[{"id":24185,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/20790\/revisions\/24185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/media\/20842"}],"wp:attachment":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/media?parent=20790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/categories?post=20790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/tags?post=20790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}