{"id":22659,"date":"2025-02-11T04:08:15","date_gmt":"2025-02-11T12:08:15","guid":{"rendered":"https:\/\/dev.dat.com\/resources\/?p=22659"},"modified":"2025-09-22T07:34:31","modified_gmt":"2025-09-22T14:34:31","slug":"benchmarking-101-for-brokers","status":"publish","type":"post","link":"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers","title":{"rendered":"White paper: Benchmarking 101 for Brokers"},"content":{"rendered":"<p>Benchmarking is where questions find their answers: how you\u2019re really doing, where you\u2019re winning, where you have more work to do, how the competition is doing, and how you can adjust to win. It&#8217;s all in DAT iQ, and we&#8217;ll show you how the top brokers do it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Benchmarking puts everything into focus. Here&#8217;s how brokers do it.\t<\/p>\n","protected":false},"author":25,"featured_media":22665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":{"contentType":"7","enable_arrow_icon":"no_button","featured":"0","releaseDate":"February 11, 2025","solutionProduct":["16"],"segment":"broker","segment_copy":["broker"],"topics":["2"],"keywords":"DAT iQ Benchmark; DAT iQ Analytics","video_link":"","audio_link":"","header_button_shortcode":"[resource_assets_header_btn]","button_label":"Download Whitepaper","internalUrl":"\/resources\/wp-content\/uploads\/resource-assets\/whitepaper\/DAT-iQ-Brand-Awareness-Broker-Benchmarking-101-White-Paper.pdf","button_target":"_blank","secondary_optional_buttonheader":null,"button_label__detail_page_optional":"","button_link_detailsub_page_bottom_section":"","featured_image_detailsub_page_optional":"","pricing_box":null,"disclaimer":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>White paper: Benchmarking 101 for Brokers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/22659\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"White paper: Benchmarking 101 for Brokers\" \/>\n<meta property=\"og:description\" content=\"Benchmarking puts everything into focus. Here&#039;s how brokers do it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers\" \/>\n<meta property=\"og:site_name\" content=\"DAT Freight &amp; Analytics - Resource Center\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-11T12:08:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-22T14:34:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/02\/DAT-people-lookinmg-at-the-dashboard-on-laptop-screen_583x457.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"583\" \/>\n\t<meta property=\"og:image:height\" content=\"457\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DAT\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DAT\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers\"},\"author\":{\"name\":\"DAT\",\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161\"},\"headline\":\"White paper: Benchmarking 101 for Brokers\",\"datePublished\":\"2025-02-11T12:08:15+00:00\",\"dateModified\":\"2025-09-22T14:34:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers\"},\"wordCount\":57,\"publisher\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/02\/DAT-people-lookinmg-at-the-dashboard-on-laptop-screen_583x457.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers\",\"url\":\"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers\",\"name\":\"White paper: Benchmarking 101 for Brokers\",\"isPartOf\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/02\/DAT-people-lookinmg-at-the-dashboard-on-laptop-screen_583x457.jpg\",\"datePublished\":\"2025-02-11T12:08:15+00:00\",\"dateModified\":\"2025-09-22T14:34:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers#primaryimage\",\"url\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/02\/DAT-people-lookinmg-at-the-dashboard-on-laptop-screen_583x457.jpg\",\"contentUrl\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/02\/DAT-people-lookinmg-at-the-dashboard-on-laptop-screen_583x457.jpg\",\"width\":583,\"height\":457,\"caption\":\"DAT people looking at the dashboard on laptop\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dat.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"White paper: Benchmarking 101 for Brokers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dat.com\/resources\/#website\",\"url\":\"https:\/\/www.dat.com\/resources\/\",\"name\":\"DAT Freight &amp; Analytics - Resource Center\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dat.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dat.com\/resources\/#organization\",\"name\":\"DAT Freight & Analytics - Blog\",\"url\":\"https:\/\/www.dat.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png\",\"contentUrl\":\"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png\",\"width\":206,\"height\":35,\"caption\":\"DAT Freight & Analytics - Blog\"},\"image\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161\",\"name\":\"DAT\",\"description\":\"DAT Freight &amp; Analytics operates the largest truckload freight marketplace in North America. Transportation brokers, carriers, news organizations and industry analysts rely on DAT for market trends and data insights derived from 249 million freight matches and a database of $110 billion of market transactions.\",\"sameAs\":[\"https:\/\/www.dat.com\/resources\/blog\"],\"url\":\"https:\/\/www.dat.com\/resources\/author\/datsite\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"White paper: Benchmarking 101 for Brokers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/22659","og_locale":"en_US","og_type":"article","og_title":"White paper: Benchmarking 101 for Brokers","og_description":"Benchmarking puts everything into focus. Here's how brokers do it.","og_url":"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers","og_site_name":"DAT Freight &amp; Analytics - Resource Center","article_published_time":"2025-02-11T12:08:15+00:00","article_modified_time":"2025-09-22T14:34:31+00:00","og_image":[{"width":583,"height":457,"url":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/02\/DAT-people-lookinmg-at-the-dashboard-on-laptop-screen_583x457.jpg","type":"image\/jpeg"}],"author":"DAT","twitter_card":"summary_large_image","twitter_misc":{"Written by":"DAT"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers#article","isPartOf":{"@id":"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers"},"author":{"name":"DAT","@id":"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161"},"headline":"White paper: Benchmarking 101 for Brokers","datePublished":"2025-02-11T12:08:15+00:00","dateModified":"2025-09-22T14:34:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers"},"wordCount":57,"publisher":{"@id":"https:\/\/www.dat.com\/resources\/#organization"},"image":{"@id":"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers#primaryimage"},"thumbnailUrl":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/02\/DAT-people-lookinmg-at-the-dashboard-on-laptop-screen_583x457.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers","url":"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers","name":"White paper: Benchmarking 101 for Brokers","isPartOf":{"@id":"https:\/\/www.dat.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers#primaryimage"},"image":{"@id":"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers#primaryimage"},"thumbnailUrl":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/02\/DAT-people-lookinmg-at-the-dashboard-on-laptop-screen_583x457.jpg","datePublished":"2025-02-11T12:08:15+00:00","dateModified":"2025-09-22T14:34:31+00:00","breadcrumb":{"@id":"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers#primaryimage","url":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/02\/DAT-people-lookinmg-at-the-dashboard-on-laptop-screen_583x457.jpg","contentUrl":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/02\/DAT-people-lookinmg-at-the-dashboard-on-laptop-screen_583x457.jpg","width":583,"height":457,"caption":"DAT people looking at the dashboard on laptop"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dat.com\/resources\/benchmarking-101-for-brokers#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dat.com\/resources\/"},{"@type":"ListItem","position":2,"name":"White paper: Benchmarking 101 for Brokers"}]},{"@type":"WebSite","@id":"https:\/\/www.dat.com\/resources\/#website","url":"https:\/\/www.dat.com\/resources\/","name":"DAT Freight &amp; Analytics - Resource Center","description":"","publisher":{"@id":"https:\/\/www.dat.com\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dat.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dat.com\/resources\/#organization","name":"DAT Freight & Analytics - Blog","url":"https:\/\/www.dat.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png","contentUrl":"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png","width":206,"height":35,"caption":"DAT Freight & Analytics - Blog"},"image":{"@id":"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161","name":"DAT","description":"DAT Freight &amp; Analytics operates the largest truckload freight marketplace in North America. Transportation brokers, carriers, news organizations and industry analysts rely on DAT for market trends and data insights derived from 249 million freight matches and a database of $110 billion of market transactions.","sameAs":["https:\/\/www.dat.com\/resources\/blog"],"url":"https:\/\/www.dat.com\/resources\/author\/datsite"}]}},"_links":{"self":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/22659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/comments?post=22659"}],"version-history":[{"count":6,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/22659\/revisions"}],"predecessor-version":[{"id":24166,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/22659\/revisions\/24166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/media\/22665"}],"wp:attachment":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/media?parent=22659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/categories?post=22659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/tags?post=22659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}