{"id":22910,"date":"2025-03-24T03:00:53","date_gmt":"2025-03-24T10:00:53","guid":{"rendered":"https:\/\/dev.dat.com\/resources\/?p=22910"},"modified":"2025-09-19T02:55:54","modified_gmt":"2025-09-19T09:55:54","slug":"360-visibility-past-present-and-future-rates","status":"publish","type":"post","link":"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates","title":{"rendered":"360\u00b0 Visibility: Past, Present, and Future Rates"},"content":{"rendered":"<p>DAT iQ shows the full picture for freight rates \u2014 historical benchmarks, real-time market data, and AI-driven forecasts. It\u2019s never been easier to optimize procurement, control costs, and stay ahead of market shifts. Here&#8217;s how.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s never been easier to optimize procurement, control costs, and stay ahead of market shifts.<\/p>\n","protected":false},"author":25,"featured_media":22923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":{"contentType":"9","enable_arrow_icon":"no_button","featured":"0","releaseDate":"March 24, 2025","solutionProduct":["7"],"segment":"shipper","segment_copy":["shipper"],"topics":[],"keywords":"RateView; Ratecast; Benchmark; Analytics","video_link":"","audio_link":"","header_button_shortcode":"[resource_assets_header_btn]","button_label":"Learn More","internalUrl":"\/resources\/wp-content\/uploads\/resource-assets\/product-sheet\/Shipper-360-Freight-Intelligence.pdf","button_target":"_blank","secondary_optional_buttonheader":null,"button_label__detail_page_optional":"","button_link_detailsub_page_bottom_section":"","featured_image_detailsub_page_optional":"","pricing_box":null,"disclaimer":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>360\u00b0 Visibility: Past, Present, and Future Rates - DAT Freight &amp; Analytics - Resource Center<\/title>\n<meta name=\"description\" content=\"It\u2019s never been easier to optimize procurement, control costs, and stay ahead of market shifts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/22910\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"360\u00b0 Visibility: Past, Present, and Future Rates - DAT Freight &amp; Analytics - Resource Center\" \/>\n<meta property=\"og:description\" content=\"It\u2019s never been easier to optimize procurement, control costs, and stay ahead of market shifts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates\" \/>\n<meta property=\"og:site_name\" content=\"DAT Freight &amp; Analytics - Resource Center\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-24T10:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-19T09:55:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/03\/DAT-data-analytics-screen.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"583\" \/>\n\t<meta property=\"og:image:height\" content=\"457\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DAT\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DAT\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates\"},\"author\":{\"name\":\"DAT\",\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161\"},\"headline\":\"360\u00b0 Visibility: Past, Present, and Future Rates\",\"datePublished\":\"2025-03-24T10:00:53+00:00\",\"dateModified\":\"2025-09-19T09:55:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates\"},\"wordCount\":42,\"publisher\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/03\/DAT-data-analytics-screen.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates\",\"url\":\"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates\",\"name\":\"360\u00b0 Visibility: Past, Present, and Future Rates - DAT Freight &amp; Analytics - Resource Center\",\"isPartOf\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/03\/DAT-data-analytics-screen.jpg\",\"datePublished\":\"2025-03-24T10:00:53+00:00\",\"dateModified\":\"2025-09-19T09:55:54+00:00\",\"description\":\"It\u2019s never been easier to optimize procurement, control costs, and stay ahead of market shifts.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates#primaryimage\",\"url\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/03\/DAT-data-analytics-screen.jpg\",\"contentUrl\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/03\/DAT-data-analytics-screen.jpg\",\"width\":583,\"height\":457,\"caption\":\"DAT data analytics screen\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dat.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"360\u00b0 Visibility: Past, Present, and Future Rates\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dat.com\/resources\/#website\",\"url\":\"https:\/\/www.dat.com\/resources\/\",\"name\":\"DAT Freight &amp; Analytics - Resource Center\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dat.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dat.com\/resources\/#organization\",\"name\":\"DAT Freight & Analytics - Blog\",\"url\":\"https:\/\/www.dat.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png\",\"contentUrl\":\"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png\",\"width\":206,\"height\":35,\"caption\":\"DAT Freight & Analytics - Blog\"},\"image\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161\",\"name\":\"DAT\",\"description\":\"DAT Freight &amp; Analytics operates the largest truckload freight marketplace in North America. Transportation brokers, carriers, news organizations and industry analysts rely on DAT for market trends and data insights derived from 249 million freight matches and a database of $110 billion of market transactions.\",\"sameAs\":[\"https:\/\/www.dat.com\/resources\/blog\"],\"url\":\"https:\/\/www.dat.com\/resources\/author\/datsite\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"360\u00b0 Visibility: Past, Present, and Future Rates - DAT Freight &amp; Analytics - Resource Center","description":"It\u2019s never been easier to optimize procurement, control costs, and stay ahead of market shifts.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/22910","og_locale":"en_US","og_type":"article","og_title":"360\u00b0 Visibility: Past, Present, and Future Rates - DAT Freight &amp; Analytics - Resource Center","og_description":"It\u2019s never been easier to optimize procurement, control costs, and stay ahead of market shifts.","og_url":"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates","og_site_name":"DAT Freight &amp; Analytics - Resource Center","article_published_time":"2025-03-24T10:00:53+00:00","article_modified_time":"2025-09-19T09:55:54+00:00","og_image":[{"width":583,"height":457,"url":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/03\/DAT-data-analytics-screen.jpg","type":"image\/jpeg"}],"author":"DAT","twitter_card":"summary_large_image","twitter_misc":{"Written by":"DAT"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates#article","isPartOf":{"@id":"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates"},"author":{"name":"DAT","@id":"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161"},"headline":"360\u00b0 Visibility: Past, Present, and Future Rates","datePublished":"2025-03-24T10:00:53+00:00","dateModified":"2025-09-19T09:55:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates"},"wordCount":42,"publisher":{"@id":"https:\/\/www.dat.com\/resources\/#organization"},"image":{"@id":"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates#primaryimage"},"thumbnailUrl":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/03\/DAT-data-analytics-screen.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates","url":"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates","name":"360\u00b0 Visibility: Past, Present, and Future Rates - DAT Freight &amp; Analytics - Resource Center","isPartOf":{"@id":"https:\/\/www.dat.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates#primaryimage"},"image":{"@id":"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates#primaryimage"},"thumbnailUrl":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/03\/DAT-data-analytics-screen.jpg","datePublished":"2025-03-24T10:00:53+00:00","dateModified":"2025-09-19T09:55:54+00:00","description":"It\u2019s never been easier to optimize procurement, control costs, and stay ahead of market shifts.","breadcrumb":{"@id":"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates#primaryimage","url":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/03\/DAT-data-analytics-screen.jpg","contentUrl":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/03\/DAT-data-analytics-screen.jpg","width":583,"height":457,"caption":"DAT data analytics screen"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dat.com\/resources\/360-visibility-past-present-and-future-rates#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dat.com\/resources\/"},{"@type":"ListItem","position":2,"name":"360\u00b0 Visibility: Past, Present, and Future Rates"}]},{"@type":"WebSite","@id":"https:\/\/www.dat.com\/resources\/#website","url":"https:\/\/www.dat.com\/resources\/","name":"DAT Freight &amp; Analytics - Resource Center","description":"","publisher":{"@id":"https:\/\/www.dat.com\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dat.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dat.com\/resources\/#organization","name":"DAT Freight & Analytics - Blog","url":"https:\/\/www.dat.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png","contentUrl":"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png","width":206,"height":35,"caption":"DAT Freight & Analytics - Blog"},"image":{"@id":"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161","name":"DAT","description":"DAT Freight &amp; Analytics operates the largest truckload freight marketplace in North America. Transportation brokers, carriers, news organizations and industry analysts rely on DAT for market trends and data insights derived from 249 million freight matches and a database of $110 billion of market transactions.","sameAs":["https:\/\/www.dat.com\/resources\/blog"],"url":"https:\/\/www.dat.com\/resources\/author\/datsite"}]}},"_links":{"self":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/22910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/comments?post=22910"}],"version-history":[{"count":4,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/22910\/revisions"}],"predecessor-version":[{"id":24138,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/22910\/revisions\/24138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/media\/22923"}],"wp:attachment":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/media?parent=22910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/categories?post=22910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/tags?post=22910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}