{"id":23834,"date":"2025-08-16T04:31:50","date_gmt":"2025-08-16T11:31:50","guid":{"rendered":"https:\/\/dev.dat.com\/resources\/?p=23834"},"modified":"2025-09-19T02:10:40","modified_gmt":"2025-09-19T09:10:40","slug":"iq-building-better-business-cases","status":"publish","type":"post","link":"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases","title":{"rendered":"The Shipper iQ Guide:  Building Better Business Cases"},"content":{"rendered":"<p>Need to justify a new procurement strategy? Looking to validate a network redesign? This guide shows how DAT iQ gives logistics leaders the insights they need to build credible, defensible business cases. From executive dashboards to rate comparisons, learn how to speak the language of finance and operations and get your initiatives across the finish line.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A how-to guide for shippers using DAT iQ to justify spend, drive decisions, and secure internal support.<\/p>\n","protected":false},"author":25,"featured_media":23930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":{"contentType":"7","enable_arrow_icon":"no_button","featured":"0","releaseDate":"August 16, 2025","solutionProduct":[],"segment":"shipper","segment_copy":["shipper"],"topics":[],"keywords":"","video_link":"","audio_link":"","header_button_shortcode":"[resource_assets_header_btn]","button_label":"Read More","internalUrl":"https:\/\/cdn.bfldr.com\/8CX31GU6\/as\/3hkwtv5ms4m9vmsc7pkfqmr\/The_Shipper_iQ_Guide_Building_Better_Business_Cases","button_target":"_blank","secondary_optional_buttonheader":null,"button_label__detail_page_optional":"Read More","button_link_detailsub_page_bottom_section":"https:\/\/cdn.bfldr.com\/8CX31GU6\/as\/3hkwtv5ms4m9vmsc7pkfqmr\/The_Shipper_iQ_Guide_Building_Better_Business_Cases","featured_image_detailsub_page_optional":"","pricing_box":null,"disclaimer":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Shipper iQ Guide: Building Better Business Cases - DAT Freight &amp; Analytics - Resource Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/23834\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Shipper iQ Guide: Building Better Business Cases - DAT Freight &amp; Analytics - Resource Center\" \/>\n<meta property=\"og:description\" content=\"A how-to guide for shippers using DAT iQ to justify spend, drive decisions, and secure internal support.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases\" \/>\n<meta property=\"og:site_name\" content=\"DAT Freight &amp; Analytics - Resource Center\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-16T11:31:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-19T09:10:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/08\/iq-building-better-business-cases.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"583\" \/>\n\t<meta property=\"og:image:height\" content=\"457\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DAT\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DAT\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases\"},\"author\":{\"name\":\"DAT\",\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161\"},\"headline\":\"The Shipper iQ Guide: Building Better Business Cases\",\"datePublished\":\"2025-08-16T11:31:50+00:00\",\"dateModified\":\"2025-09-19T09:10:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases\"},\"wordCount\":64,\"publisher\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/08\/iq-building-better-business-cases.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases\",\"url\":\"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases\",\"name\":\"The Shipper iQ Guide: Building Better Business Cases - DAT Freight &amp; Analytics - Resource Center\",\"isPartOf\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/08\/iq-building-better-business-cases.jpg\",\"datePublished\":\"2025-08-16T11:31:50+00:00\",\"dateModified\":\"2025-09-19T09:10:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases#primaryimage\",\"url\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/08\/iq-building-better-business-cases.jpg\",\"contentUrl\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/08\/iq-building-better-business-cases.jpg\",\"width\":583,\"height\":457,\"caption\":\"The Shipper iQ Guide - Building Better Business Cases\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dat.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Shipper iQ Guide: Building Better Business Cases\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dat.com\/resources\/#website\",\"url\":\"https:\/\/www.dat.com\/resources\/\",\"name\":\"DAT Freight &amp; Analytics - Resource Center\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dat.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dat.com\/resources\/#organization\",\"name\":\"DAT Freight & Analytics - Blog\",\"url\":\"https:\/\/www.dat.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png\",\"contentUrl\":\"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png\",\"width\":206,\"height\":35,\"caption\":\"DAT Freight & Analytics - Blog\"},\"image\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161\",\"name\":\"DAT\",\"description\":\"DAT Freight &amp; Analytics operates the largest truckload freight marketplace in North America. Transportation brokers, carriers, news organizations and industry analysts rely on DAT for market trends and data insights derived from 249 million freight matches and a database of $110 billion of market transactions.\",\"sameAs\":[\"https:\/\/www.dat.com\/resources\/blog\"],\"url\":\"https:\/\/www.dat.com\/resources\/author\/datsite\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Shipper iQ Guide: Building Better Business Cases - DAT Freight &amp; Analytics - Resource Center","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/23834","og_locale":"en_US","og_type":"article","og_title":"The Shipper iQ Guide: Building Better Business Cases - DAT Freight &amp; Analytics - Resource Center","og_description":"A how-to guide for shippers using DAT iQ to justify spend, drive decisions, and secure internal support.","og_url":"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases","og_site_name":"DAT Freight &amp; Analytics - Resource Center","article_published_time":"2025-08-16T11:31:50+00:00","article_modified_time":"2025-09-19T09:10:40+00:00","og_image":[{"width":583,"height":457,"url":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/08\/iq-building-better-business-cases.jpg","type":"image\/jpeg"}],"author":"DAT","twitter_card":"summary_large_image","twitter_misc":{"Written by":"DAT"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases#article","isPartOf":{"@id":"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases"},"author":{"name":"DAT","@id":"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161"},"headline":"The Shipper iQ Guide: Building Better Business Cases","datePublished":"2025-08-16T11:31:50+00:00","dateModified":"2025-09-19T09:10:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases"},"wordCount":64,"publisher":{"@id":"https:\/\/www.dat.com\/resources\/#organization"},"image":{"@id":"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases#primaryimage"},"thumbnailUrl":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/08\/iq-building-better-business-cases.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases","url":"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases","name":"The Shipper iQ Guide: Building Better Business Cases - DAT Freight &amp; Analytics - Resource Center","isPartOf":{"@id":"https:\/\/www.dat.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases#primaryimage"},"image":{"@id":"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases#primaryimage"},"thumbnailUrl":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/08\/iq-building-better-business-cases.jpg","datePublished":"2025-08-16T11:31:50+00:00","dateModified":"2025-09-19T09:10:40+00:00","breadcrumb":{"@id":"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dat.com\/resources\/iq-building-better-business-cases"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases#primaryimage","url":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/08\/iq-building-better-business-cases.jpg","contentUrl":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/08\/iq-building-better-business-cases.jpg","width":583,"height":457,"caption":"The Shipper iQ Guide - Building Better Business Cases"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dat.com\/resources\/iq-building-better-business-cases#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dat.com\/resources\/"},{"@type":"ListItem","position":2,"name":"The Shipper iQ Guide: Building Better Business Cases"}]},{"@type":"WebSite","@id":"https:\/\/www.dat.com\/resources\/#website","url":"https:\/\/www.dat.com\/resources\/","name":"DAT Freight &amp; Analytics - Resource Center","description":"","publisher":{"@id":"https:\/\/www.dat.com\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dat.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dat.com\/resources\/#organization","name":"DAT Freight & Analytics - Blog","url":"https:\/\/www.dat.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png","contentUrl":"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png","width":206,"height":35,"caption":"DAT Freight & Analytics - Blog"},"image":{"@id":"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161","name":"DAT","description":"DAT Freight &amp; Analytics operates the largest truckload freight marketplace in North America. Transportation brokers, carriers, news organizations and industry analysts rely on DAT for market trends and data insights derived from 249 million freight matches and a database of $110 billion of market transactions.","sameAs":["https:\/\/www.dat.com\/resources\/blog"],"url":"https:\/\/www.dat.com\/resources\/author\/datsite"}]}},"_links":{"self":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/23834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/comments?post=23834"}],"version-history":[{"count":4,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/23834\/revisions"}],"predecessor-version":[{"id":24117,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/23834\/revisions\/24117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/media\/23930"}],"wp:attachment":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/media?parent=23834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/categories?post=23834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/tags?post=23834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}