{"id":23979,"date":"2025-08-26T07:50:55","date_gmt":"2025-08-26T14:50:55","guid":{"rendered":"https:\/\/dev.dat.com\/resources\/?p=23979"},"modified":"2025-09-19T01:36:01","modified_gmt":"2025-09-19T08:36:01","slug":"the-when-how-where-and-what-of-produce-season","status":"publish","type":"post","link":"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season","title":{"rendered":"The When, How, Where, and What of Produce Season"},"content":{"rendered":"<p><span data-sheets-root=\"1\">Produce season creates unique pressure points across the freight network, from sudden volume spikes to regional rate shifts. This guide breaks down when produce season happens, where freight flows intensify, and how shippers can proactively manage capacity and pricing risks. Whether you\u2019re a broker, carrier, or shipper, understanding these dynamics helps you stay prepared and competitive.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An essential guide to understanding the timing, routes, and challenges of produce season in freight.<\/p>\n","protected":false},"author":25,"featured_media":23980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":{"contentType":"14","enable_arrow_icon":"no_button","featured":"0","releaseDate":"August 26, 2025","solutionProduct":[],"segment":"shipper","segment_copy":["shipper"],"topics":[],"keywords":"","video_link":"","audio_link":"","header_button_shortcode":"[resource_assets_header_btn]","button_label":"Read More","internalUrl":"https:\/\/www.ttnews.com\/articles\/when-how-where-and-what-produce-season","button_target":"_blank","secondary_optional_buttonheader":null,"button_label__detail_page_optional":"Read More","button_link_detailsub_page_bottom_section":"https:\/\/www.ttnews.com\/articles\/when-how-where-and-what-produce-season","featured_image_detailsub_page_optional":"","pricing_box":null,"disclaimer":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The When, How, Where, and What of Produce Season - DAT Freight &amp; Analytics - Resource Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/23979\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The When, How, Where, and What of Produce Season - DAT Freight &amp; Analytics - Resource Center\" \/>\n<meta property=\"og:description\" content=\"An essential guide to understanding the timing, routes, and challenges of produce season in freight.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season\" \/>\n<meta property=\"og:site_name\" content=\"DAT Freight &amp; Analytics - Resource Center\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-26T14:50:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-19T08:36:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/08\/the-when-how-where-and-what-of-produce-season.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"583\" \/>\n\t<meta property=\"og:image:height\" content=\"457\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DAT\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DAT\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season\"},\"author\":{\"name\":\"DAT\",\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161\"},\"headline\":\"The When, How, Where, and What of Produce Season\",\"datePublished\":\"2025-08-26T14:50:55+00:00\",\"dateModified\":\"2025-09-19T08:36:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season\"},\"wordCount\":66,\"publisher\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/08\/the-when-how-where-and-what-of-produce-season.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season\",\"url\":\"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season\",\"name\":\"The When, How, Where, and What of Produce Season - DAT Freight &amp; Analytics - Resource Center\",\"isPartOf\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/08\/the-when-how-where-and-what-of-produce-season.jpg\",\"datePublished\":\"2025-08-26T14:50:55+00:00\",\"dateModified\":\"2025-09-19T08:36:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season#primaryimage\",\"url\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/08\/the-when-how-where-and-what-of-produce-season.jpg\",\"contentUrl\":\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/08\/the-when-how-where-and-what-of-produce-season.jpg\",\"width\":583,\"height\":457,\"caption\":\"the-when-how-where-and-what-of-produce-season\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dat.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The When, How, Where, and What of Produce Season\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dat.com\/resources\/#website\",\"url\":\"https:\/\/www.dat.com\/resources\/\",\"name\":\"DAT Freight &amp; Analytics - Resource Center\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dat.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dat.com\/resources\/#organization\",\"name\":\"DAT Freight & Analytics - Blog\",\"url\":\"https:\/\/www.dat.com\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png\",\"contentUrl\":\"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png\",\"width\":206,\"height\":35,\"caption\":\"DAT Freight & Analytics - Blog\"},\"image\":{\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161\",\"name\":\"DAT\",\"description\":\"DAT Freight &amp; Analytics operates the largest truckload freight marketplace in North America. Transportation brokers, carriers, news organizations and industry analysts rely on DAT for market trends and data insights derived from 249 million freight matches and a database of $110 billion of market transactions.\",\"sameAs\":[\"https:\/\/www.dat.com\/resources\/blog\"],\"url\":\"https:\/\/www.dat.com\/resources\/author\/datsite\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The When, How, Where, and What of Produce Season - DAT Freight &amp; Analytics - Resource Center","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/23979","og_locale":"en_US","og_type":"article","og_title":"The When, How, Where, and What of Produce Season - DAT Freight &amp; Analytics - Resource Center","og_description":"An essential guide to understanding the timing, routes, and challenges of produce season in freight.","og_url":"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season","og_site_name":"DAT Freight &amp; Analytics - Resource Center","article_published_time":"2025-08-26T14:50:55+00:00","article_modified_time":"2025-09-19T08:36:01+00:00","og_image":[{"width":583,"height":457,"url":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/08\/the-when-how-where-and-what-of-produce-season.jpg","type":"image\/jpeg"}],"author":"DAT","twitter_card":"summary_large_image","twitter_misc":{"Written by":"DAT"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season#article","isPartOf":{"@id":"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season"},"author":{"name":"DAT","@id":"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161"},"headline":"The When, How, Where, and What of Produce Season","datePublished":"2025-08-26T14:50:55+00:00","dateModified":"2025-09-19T08:36:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season"},"wordCount":66,"publisher":{"@id":"https:\/\/www.dat.com\/resources\/#organization"},"image":{"@id":"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season#primaryimage"},"thumbnailUrl":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/08\/the-when-how-where-and-what-of-produce-season.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season","url":"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season","name":"The When, How, Where, and What of Produce Season - DAT Freight &amp; Analytics - Resource Center","isPartOf":{"@id":"https:\/\/www.dat.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season#primaryimage"},"image":{"@id":"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season#primaryimage"},"thumbnailUrl":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/08\/the-when-how-where-and-what-of-produce-season.jpg","datePublished":"2025-08-26T14:50:55+00:00","dateModified":"2025-09-19T08:36:01+00:00","breadcrumb":{"@id":"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season#primaryimage","url":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/08\/the-when-how-where-and-what-of-produce-season.jpg","contentUrl":"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2025\/08\/the-when-how-where-and-what-of-produce-season.jpg","width":583,"height":457,"caption":"the-when-how-where-and-what-of-produce-season"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dat.com\/resources\/the-when-how-where-and-what-of-produce-season#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dat.com\/resources\/"},{"@type":"ListItem","position":2,"name":"The When, How, Where, and What of Produce Season"}]},{"@type":"WebSite","@id":"https:\/\/www.dat.com\/resources\/#website","url":"https:\/\/www.dat.com\/resources\/","name":"DAT Freight &amp; Analytics - Resource Center","description":"","publisher":{"@id":"https:\/\/www.dat.com\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dat.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dat.com\/resources\/#organization","name":"DAT Freight & Analytics - Blog","url":"https:\/\/www.dat.com\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png","contentUrl":"https:\/\/dev.dat.com\/resources\/blog\/wp-content\/uploads\/2022\/06\/DAT-FA-131x22-1-e1648352085142.png","width":206,"height":35,"caption":"DAT Freight & Analytics - Blog"},"image":{"@id":"https:\/\/www.dat.com\/resources\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.dat.com\/resources\/#\/schema\/person\/225846e6dbbcef6f2b3806b7004b7161","name":"DAT","description":"DAT Freight &amp; Analytics operates the largest truckload freight marketplace in North America. Transportation brokers, carriers, news organizations and industry analysts rely on DAT for market trends and data insights derived from 249 million freight matches and a database of $110 billion of market transactions.","sameAs":["https:\/\/www.dat.com\/resources\/blog"],"url":"https:\/\/www.dat.com\/resources\/author\/datsite"}]}},"_links":{"self":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/23979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/comments?post=23979"}],"version-history":[{"count":3,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/23979\/revisions"}],"predecessor-version":[{"id":24104,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/posts\/23979\/revisions\/24104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/media\/23980"}],"wp:attachment":[{"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/media?parent=23979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/categories?post=23979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dat.com\/resources\/wp-json\/wp\/v2\/tags?post=23979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}