When assumptions and supplier-provided data are driving your freight budgets, you’re negotiating blind. This independent benefit case study from Nucleus Research examines how Colgate-Palmolive replaced fragmented, internally-driven freight visibility with objective, lane-level market intelligence from DAT \u2014 and what that shift meant for their bottom line.<\/p>\n
Before DAT, Colgate’s procurement team had no reliable way to validate whether supplier-embedded freight costs actually reflected market conditions. Budgeting depended on historical performance, and without an external benchmark, internal disputes between logistics, procurement, and finance were hard to resolve.<\/p>\n
By embedding DAT’s benchmarking and customer pick-up (CPU) discount data into their sourcing and negotiation workflows, Colgate gained the leverage to push back on inflated rates with credible data \u2014 securing up to 10% savings on long-term supplier agreements. DAT also surfaced inbound freight overcharges that had previously been absorbed as fixed costs, improving total landed cost across categories.<\/p>\n
Today, DAT serves as Colgate’s authoritative reference point for transportation pricing across the organization, giving logistics, procurement, and finance a shared benchmark that accelerates planning cycles and reduces escalations.<\/p>\n","protected":false},"excerpt":{"rendered":"
See how Colgate-Palmolive used DAT benchmarking to validate freight costs and secure up to 10% savings on supplier agreements.<\/p>\n","protected":false},"author":25,"featured_media":24678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":{"contentType":"11","enable_arrow_icon":"no_button","featured":"0","releaseDate":"March 3, 2026","solutionProduct":[],"segment":"shipper","segment_copy":["shipper"],"topics":["1"],"keywords":"freight benchmarking, rate benchmarking, cost savings, procurement, supplier negotiation, CPU discount, customer pickup, inbound freight, transportation spend, case study, Colgate, consumer goods, Nucleus Research, DAT iQ, lane-level analysis, budget accuracy, shipper data","video_link":"","audio_link":"","header_button_shortcode":"[resource_assets_header_btn]","button_label":"Read More","internalUrl":"https:\/\/cdn.bfldr.com\/8CX31GU6\/as\/rb3b8ktzjvknjshmtfz4mx7\/Benefit_case_study_-_DAT_drives_10_cost_savings_for_Colgate-Palmolive_-_draft","button_target":"_blank","secondary_optional_buttonheader":null,"button_label__detail_page_optional":"","button_link_detailsub_page_bottom_section":"","featured_image_detailsub_page_optional":"","pricing_box":null,"disclaimer":""},"yoast_head":"\n