{"id":24704,"date":"2026-03-05T05:29:01","date_gmt":"2026-03-05T13:29:01","guid":{"rendered":"https:\/\/dev.dat.com\/resources\/?p=24704"},"modified":"2026-03-05T05:30:13","modified_gmt":"2026-03-05T13:30:13","slug":"measure_what_matters_shipper_metrics","status":"publish","type":"post","link":"https:\/\/www.dat.com\/resources\/measure_what_matters_shipper_metrics","title":{"rendered":"Measure What Matters: A straightforward guide to measuring success for shippers"},"content":{"rendered":"<p>Knowing your goals isn&#8217;t enough \u2014 you need the right metrics to know if you&#8217;re actually hitting them. This comprehensive guide walks transportation and logistics professionals through the KPIs that matter most (financial, operational, service-level, and resource utilization), explains the difference between rate benchmarking and performance benchmarking, and shows how to build a continuous measurement practice that keeps teams accountable and executives informed. Includes a detailed walkthrough of DAT iQ Benchmark&#8217;s features and a practical framework for getting started, from assessing your current infrastructure to establishing lead and lag metrics that drive real organizational change.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn which KPIs top shippers track, how to benchmark against the market, and how DAT iQ turns data into smarter decisions.<\/p>\n","protected":false},"author":25,"featured_media":24705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":{"contentType":"7","enable_arrow_icon":"no_button","featured":"0","releaseDate":"March 5, 2026","solutionProduct":[],"segment":"shipper","segment_copy":["shipper"],"topics":[],"keywords":"shipper KPIs, transportation benchmarking, freight performance metrics, logistics analytics, cost per mile, freight spend, rate benchmarking, DAT iQ Benchmark, supply chain performance, procurement analytics, on-time delivery, carrier performance, budget planning, logistics reporting, freight data","video_link":"","audio_link":"","header_button_shortcode":"[resource_assets_header_btn]","button_label":"Read More","internalUrl":"https:\/\/cdn.bfldr.com\/8CX31GU6\/as\/j9w97rjfvsqs7b96cgpwst\/Shipper_KPIs_Measuring_the_Metrics_that_Matter_White_Paper?position=2","button_target":"_blank","secondary_optional_buttonheader":null,"button_label__detail_page_optional":"Read the report","button_link_detailsub_page_bottom_section":"","featured_image_detailsub_page_optional":"","pricing_box":null,"disclaimer":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Measure What Matters: A straightforward guide to measuring success for shippers - DAT Freight &amp; 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