{"id":24803,"date":"2026-07-16T03:48:59","date_gmt":"2026-07-16T10:48:59","guid":{"rendered":"https:\/\/dev.dat.com\/resources\/?p=24803"},"modified":"2026-07-20T11:46:38","modified_gmt":"2026-07-20T18:46:38","slug":"cost-of-bad-freight-data","status":"publish","type":"post","link":"https:\/\/www.dat.com\/resources\/cost-of-bad-freight-data","title":{"rendered":"The Cost of Bad Freight Data: Why What&#8217;s Underneath Your Rates Matters"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24803\" class=\"elementor elementor-24803\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-73a2a944 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"73a2a944\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1932589f\" data-id=\"1932589f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e0fe403 elementor-widget elementor-widget-template\" data-id=\"2e0fe403\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"23482\" class=\"elementor elementor-23482\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f9a1cf2 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"5f9a1cf2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c09d1bd\" data-id=\"c09d1bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-423e1446 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"423e1446\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1a3148dd\" data-id=\"1a3148dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d0fd02d header-top-title elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"7d0fd02d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-medium\">The Cost of Bad Freight Data: Why What&#8217;s Underneath Your Rates Matters<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6d8b956a\" data-id=\"6d8b956a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c8f3731 long-form-content-sec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c8f3731\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-335f9d7b\" data-id=\"335f9d7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74f2412f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74f2412f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6e8fd18\" data-id=\"6e8fd18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c2ceb4 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-template\" data-id=\"2c2ceb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"23484\" class=\"elementor elementor-23484\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-77872c06 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"77872c06\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7813e718\" data-id=\"7813e718\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1de5dee7 elementor-widget elementor-widget-heading\" data-id=\"1de5dee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"#\">&lt; Back to resources<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c92a00 elementor-widget elementor-widget-heading\" data-id=\"6c92a00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Share<br><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a3a2bcc uael-share-buttons--view-icon uael-stylex-inline elementor-grid-0 elementor-widget elementor-widget-uael-social-share\" data-id=\"5a3a2bcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;column_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;button_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;button_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;button_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;button_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_size&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:24,&quot;sizes&quot;:[]},&quot;icon_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;icon_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;columns&quot;:&quot;0&quot;,&quot;column_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;column_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;button_size_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;button_size_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"uael-social-share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"uael-style-inline uael-container uael-floating-align-\" data-pin_data_url=\"\" data-share_url_type=\"current_page\" data-share_url=\"\">\n\t\t\t<div class=\"elementor-grid uael-floating-align-\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a  class=\"uael-share-btn-facebook\">\n\t\t\t\t\t\t\t<div class=\"uael-share-btn elementor-animation- uaelbtn-shape-circle uaelbtn--skin-flat\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-share-btn__icon\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a  class=\"uael-share-btn-linkedin\">\n\t\t\t\t\t\t\t<div class=\"uael-share-btn elementor-animation- uaelbtn-shape-circle uaelbtn--skin-flat\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-share-btn__icon\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a  class=\"uael-share-btn-twitter\">\n\t\t\t\t\t\t\t<div class=\"uael-share-btn elementor-animation- uaelbtn-shape-circle uaelbtn--skin-flat\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-share-btn__icon\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fab fa-x-twitter\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a  class=\"uael-share-btn-reddit\">\n\t\t\t\t\t\t\t<div class=\"uael-share-btn elementor-animation- uaelbtn-shape-circle uaelbtn--skin-flat\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-share-btn__icon\" aria-label=\"Share on reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a  class=\"uael-share-btn-email\">\n\t\t\t\t\t\t\t<div class=\"uael-share-btn elementor-animation- uaelbtn-shape-circle uaelbtn--skin-flat\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"uael-share-btn__icon\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f883e5f elementor-widget elementor-widget-text-editor\" data-id=\"4f883e5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Freight rate data is widely available, but benchmarks suitable for budget discussions are less common than many procurement teams realize, and freight data accuracy matters more than most teams realize. This article explains the true cost of poor freight data, what separates reliable benchmarks from general estimates, and how DAT iQ verified transaction data is built to support informed decision-making. Whether you\u2019re preparing for RFP season or need to justify freight expenses to leadership, here&#8217;s what you need to know.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4d8341a6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4d8341a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2e0a5a0\" data-id=\"2e0a5a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d35ec7d elementor-widget elementor-widget-heading\" data-id=\"d35ec7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why what's underneath your freight rates matters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-363a939c elementor-widget elementor-widget-text-editor\" data-id=\"363a939c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Imagine it\u2019s budget season. Your CFO wants you to justify freight spend, so you walk them through the data line by line. You check your rate tool and get a number, but in the back of your mind, you know that if they ask where that number comes from, you won\u2019t have a solid answer. It\u2019s just an estimate that roughly matches the market. Maybe that\u2019s good enough.<\/span><\/p><p><span style=\"font-weight: 400;\">But these days, good enough is harder to justify.<\/span><\/p><p><span style=\"font-weight: 400;\">There\u2019s no shortage of market intelligence out there. There are platforms that track tender activity, booking signals, and capacity trends, but there\u2019s a big difference between data that lets you observe the market and data that helps you make decisions. For teams handling procurement, contracts, and freight budgets, that difference really matters.<\/span><\/p><p><span style=\"font-weight: 400;\">This article will help you understand what those consequences are and what to look for in your data when real decisions need to be made.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e8d2d41 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e8d2d41\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5d3ed29\" data-id=\"5d3ed29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68a053b elementor-widget elementor-widget-heading\" data-id=\"68a053b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When 'good enough' stops being good enough<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2881fc3 elementor-widget elementor-widget-text-editor\" data-id=\"2881fc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For the past several years, using directional freight data worked fine. Rates were relatively stable, and RFP cycles were predictable. If your benchmark was in the ballpark, that was usually good enough.<\/span><\/p><p><span style=\"font-weight: 400;\">But things have changed. When rates shift\u2014and they definitely do\u2014the cost of being only approximately right becomes clear. Carriers know what the market is paying, and your finance team wants to know why your actuals don&#8217;t match your forecast. When a VP asks why freight spending was 4% over budget, saying &#8220;it was directional&#8221; won\u2019t cut it. Finance teams aren&#8217;t asking for directional signals. They&#8217;re asking for reliable freight data that holds up under scrutiny.<\/span><\/p><p><span style=\"font-weight: 400;\">It all comes down to a more fundamental question: what is your data actually measuring?<\/span><\/p><p><span style=\"font-weight: 400;\">If your freight rate benchmarks are built on planned activity rather than executed transactions, you could face budget overruns and lose credibility with leadership when rates change.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-386b1e3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"386b1e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d9ce7fd\" data-id=\"d9ce7fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98d1d4f elementor-widget elementor-widget-heading\" data-id=\"98d1d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What bad freight data actually costs shippers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ea511b elementor-widget elementor-widget-text-editor\" data-id=\"9ea511b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Unreliable data is more than just an abstract risk. It leads to clear, measurable problems in both finances and operations.<br \/><br \/><\/span><\/p><h3><b>The financial cost<\/b><\/h3><p><span style=\"font-weight: 400;\">Overspending is the most direct consequence. If your benchmark lags behind a softening market, you may not be negotiating as aggressively as you should. The gap between your current costs and what you could be paying often goes unnoticed until someone with better data points it out.<\/span><\/p><p><span style=\"font-weight: 400;\">If you spend $50 million a year on freight, a 3% gap means $1.5 million lost. At $100 million, that loss grows to $3 million. These are illustrative figures only, but the pattern is true: situations like these happen at every spend level when contract decisions rely on outdated or inaccurate data.<\/span><\/p><p><span style=\"font-weight: 400;\">Mispriced contracts make things worse.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you base an RFP on general benchmarks rather than verified contract rate data at the lane level, <\/span><a href=\"https:\/\/cdn.bfldr.com\/8CX31GU6\/as\/3rmj37cw7tvbsmcvsnvxtk\/DAT_Shipper_Playbook\"><span style=\"font-weight: 400;\">you risk awarding contracts that don\u2019t match actual market conditions<\/span><\/a><span style=\"font-weight: 400;\">. This often leads to overpaying on lanes where rates have dropped or making commitments that leave you vulnerable if carriers can\u2019t meet the rates you expected.<\/span><\/p><h3><b>The organizational cost<\/b><\/h3><p><span style=\"font-weight: 400;\">This cost is harder to measure but often lasts longer. If the numbers you present at a budget review are only estimates instead of verified figures, you risk losing your CFO\u2019s trust. That loss of confidence can affect you in future cycles as well.<\/span><\/p><p><span style=\"font-weight: 400;\">For teams responsible for freight spend management, one bad RFP cycle, built on inaccurate data at the wrong time, can create problems that last a full year. Then the next cycle starts from a weaker baseline, turning a single misstep into a recurring deficit.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b92271f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b92271f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bdf871b\" data-id=\"bdf871b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e5dfed elementor-widget elementor-widget-heading\" data-id=\"6e5dfed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What should reliable freight data look like?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d94539 elementor-widget elementor-widget-text-editor\" data-id=\"1d94539\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Not all freight data is created equal. Reliability depends on certain key characteristics, and knowing what they are is the first step to deciding if your data meets the mark.<\/span><\/p><p><span style=\"font-weight: 400;\">Below are the features and metrics every procurement leader should be holding their freight data provider to. If you want to go deeper on how to evaluate your options, <\/span><a href=\"https:\/\/cdn.bfldr.com\/8CX31GU6\/as\/xwqssb6t6wbctwbbfj2b4gbw\/Evaluating_Freight_Data_Providers_and_Driving_Alignment_with_Your_Leadership_Team_White_Paper\"><span style=\"font-weight: 400;\">our guide<\/span><\/a><span style=\"font-weight: 400;\"> walks through the full framework.<\/span><\/p><h3><b>Source<\/b><\/h3><p><span style=\"font-weight: 400;\">Where does the data come from? Data based on completed transactions\u2014such as those invoiced, settled, or contributed directly from shipper and carrier systems of record\u2014captures what the market actually paid. Data collected at the time of tender or booking shows what participants planned to do. This difference is especially important when rates are changing quickly, and intentions don\u2019t match results<\/span><\/p><h3><b>Validation<\/b><\/h3><p><span style=\"font-weight: 400;\">Volume matters\u2014but only when the data behind it is rigorously validated. What separates reliable benchmarks from noise is how outliers are identified and managed, how contributor diversity is maintained across shippers, brokers, and carriers, and how consistently the dataset is reviewed. More data means more signal\u2014but only if the methodology ensures that the signal is clean.<\/span><\/p><h3><b>Granularity<\/b><\/h3><p><span style=\"font-weight: 400;\">National averages can help you get started, but they won&#8217;t hold up when your CFO wants lane-specific answers or when you\u2019re running root-cause analysis to find where to cut costs. To make calls on individual lanes, you need lane-level data with sufficient contributors to ensure the results are statistically sound.<\/span><\/p><h3><b>Recency<\/b><\/h3><p><span style=\"font-weight: 400;\">How often a data source is updated should match how quickly you need to make decisions. In a fast-moving market, a rate from two weeks ago might already be outdated.<\/span><\/p><h3><b>Transparency<\/b><\/h3><p><span style=\"font-weight: 400;\">If you can\u2019t explain where a number came from, such as how many contributors there were, what methods were used, or how outliers were handled, you can\u2019t defend it. If you can\u2019t defend it, you can\u2019t use it with confidence\u2014and that means you&#8217;re back to guessing..<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ec48d28 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ec48d28\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5b69500\" data-id=\"5b69500\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8764a9 elementor-widget elementor-widget-heading\" data-id=\"f8764a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How does DAT iQ support freight procurement decisions?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0e388a elementor-widget elementor-widget-text-editor\" data-id=\"f0e388a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">DAT iQ uses <\/span><a href=\"https:\/\/www.dat.com\/iq\"><span style=\"font-weight: 400;\">verified, paid invoice transaction data<\/span><\/a><span style=\"font-weight: 400;\">, built to support decisions rather than just track market activity.<\/span><\/p><h3><b>The data<\/b><\/h3><p><span style=\"font-weight: 400;\">DAT iQ rate data is sourced from freight invoices contributed by shippers, brokers, and carriers through approved secure channels (e.g. TMS, freight payment systems, API, etc.)\u2014not load board activity or booking signals. These are real, completed transactions, settled and submitted by the people who moved and paid for the freight.<\/span><\/p><p><span style=\"font-weight: 400;\">DAT publishes its methodology and communicates proactively when market conditions shift so customers always know what the data is measuring and why.<\/span><\/p><p><span style=\"font-weight: 400;\">Here&#8217;s what&#8217;s underneath the data*:<\/span><\/p><table><tbody><tr><td><p><b>$1.19T+<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">Verified, paid invoice transactions since 2012<\/span><\/p><\/td><\/tr><tr><td><p><b>623M<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">Shipments across more than 2,576 contributing accounts<\/span><\/p><\/td><\/tr><tr><td><p><b>$150B+<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">Average annual contributed spend<\/span><\/p><\/td><\/tr><tr><td><p><b>Contributor mix (shipments)<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">Brokers 52%, shippers 46%, carriers 2%, other &lt;1% (freight forwarders, consultants, financial institutions)\u2014representing all relevant parties in a transaction, none of it load board activity<\/span><\/p><\/td><\/tr><tr><td><p><b>Spot \/ contract split<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">59% spot \/ 41% contract, representing $477B in actual contract transactions<\/span><\/p><\/td><\/tr><tr><td><p><b>Update cadence<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">RateView: spot and contract 2x\/day.\u00a0<br \/><\/span><span style=\"font-weight: 400;\">Benchmark: spot daily, contract weekly<\/span><\/p><\/td><\/tr><\/tbody><\/table><p><b><i>*<\/i><\/b><i><span>As of July 2026<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">The spot\/contract split is worth understanding. A common misconception is that DAT data leans toward spot, but DAT contract rate data represents $477B of the dataset. These are not estimates or indexes, but invoiced contract freight from shippers and brokers. This is what makes contract rate benchmarking for finance reviews reliable.<\/span><\/p><h3><b>The validation<\/b><\/h3><p><span style=\"font-weight: 400;\">Every shipment in the DAT iQ dataset passes through approximately 25 validation checks, including geography, fuel, linehaul thresholds, and equipment type. Data that falls outside two standard deviations, which is about 5 to 7 percent of submissions, is rejected before any rates are calculated. Around 95 percent of submitted data makes the cut, with extreme outliers filtered out before they can skew results.<\/span><\/p><p><span style=\"font-weight: 400;\">Both RateView and Benchmark use the same validation process, so whether you&#8217;re looking up a spot rate or benchmarking contract performance, the data underneath it is held to the same standard.<\/span><\/p><p><span style=\"font-weight: 400;\">Contributors send data through approved secure channels\u2014most commonly direct TMS integrations, but also automated SFTP feeds, API submissions, and freight payment systems\u2014preventing them from picking and choosing what to submit. The result is data that shows what actually moved, not just what someone says happened.<\/span><\/p><p><span style=\"font-weight: 400;\">When something changes in the market or we make refinements to improve our analytics, DAT tells customers what happened and why\u2014because data you can&#8217;t explain is data you can&#8217;t use.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4f5b85c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4f5b85c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-99f2c31\" data-id=\"99f2c31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1caa499 elementor-widget elementor-widget-heading\" data-id=\"1caa499\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What DAT data powers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2a4d46 elementor-widget elementor-widget-text-editor\" data-id=\"b2a4d46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Because the foundation is verified transaction data, the tools it powers aren&#8217;t approximations of the market. DAT iQ provides a<\/span><a href=\"https:\/\/cdn.bfldr.com\/8CX31GU6\/as\/4tp85k3r7s3tgt5n59xk6hf3\/360_Freight_Intelligence_Print_Sheet\"> <span style=\"font-weight: 400;\">360\u00b0 view of the market<\/span><\/a><span style=\"font-weight: 400;\"> with past, present, and future rates.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>RateView<\/b><span style=\"font-weight: 400;\">: Spot and contract rate lookups, updated 2x\/day. The rate you&#8217;re looking at reflects what the market agreed to pay this week, not a model&#8217;s interpretation of what it probably paid.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Benchmark<\/b><span style=\"font-weight: 400;\">: Peer benchmarking and BI dashboards built on actual shipper invoice data, giving procurement teams lane-level comparisons against verified market actuals.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rate forecasts from DAT iQ<\/b><span style=\"font-weight: 400;\">: Lane-level forecasts trained on verified paid transactions with demonstrated short- and long-term accuracy\u201496% accurate at 90 days, 90% accurate at 52 weeks. Designed for budget planning and RFP strategy.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>DAT Bid<\/b><span style=\"font-weight: 400;\">: Connects rate intelligence directly to sourcing execution, taking procurement teams from benchmarking through bid management in one place.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5cd5bca elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5cd5bca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-eb4f1a1\" data-id=\"eb4f1a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8297766 elementor-widget elementor-widget-heading\" data-id=\"8297766\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The bottom line<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81715bd elementor-widget elementor-widget-text-editor\" data-id=\"81715bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><i>The goal isn&#8217;t more freight data. It&#8217;s freight data that holds up when a real decision has to be made.<\/i><\/b><\/p><p><span style=\"font-weight: 400;\">Now let&#8217;s go back to that budget meeting from the beginning. Same CFO, same questions\u2014but this time, you have real answers. The rate came from verified freight invoices. You can show the contributor base, explain the methodology, and point to what the market actually paid on comparable lanes last week.<\/span><\/p><p><span style=\"font-weight: 400;\">That changes the conversation entirely.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When the data underneath your rates is verified, current, and defensible, everything built on top of it gets stronger.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-764109d1\" data-id=\"764109d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-724f5f3d\" data-id=\"724f5f3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9879ac elementor-widget elementor-widget-template\" data-id=\"f9879ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"23486\" class=\"elementor elementor-23486\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e34f809 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e34f809\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3b8c533f\" data-id=\"3b8c533f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af9304c elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"af9304c\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"btn-back-mobile\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"#\">&lt; Back to resources<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e844479 elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"e844479\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div 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elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"6f8c8d3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24819 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-long-form-seo-page\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.dat.com\/resources\/reduce-transportation-costs-freight-benchmarking\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1706\" src=\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/07\/MRP26-31-How-shippers-use-freight-market-intelligence-to-reduce-transportation-costs-1-scaled.jpg\" class=\"attachment-full size-full wp-image-24825\" alt=\"Enterprise shipper using DAT freight market intelligence to benchmark transportation rates, reduce freight costs, and improve procurement decisions.\" srcset=\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/07\/MRP26-31-How-shippers-use-freight-market-intelligence-to-reduce-transportation-costs-1-scaled.jpg 2560w, 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class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.dat.com\/resources\/reduce-transportation-costs-freight-benchmarking\" >\n\t\t\t\tHow shippers use freight market intelligence to reduce transportation costs\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.dat.com\/resources\/reduce-transportation-costs-freight-benchmarking\" aria-label=\"Read more about How shippers use freight market intelligence to reduce transportation costs\" tabindex=\"-1\" >\n\t\t\tLEARN MORE   <i class=\"fa fa-arrow-right\"><\/i>\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24803 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-long-form-seo-page\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.dat.com\/resources\/cost-of-bad-freight-data\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2560\" height=\"1350\" src=\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/07\/SEO-MRP26-30-Whats-underneath-your-freight-rate-data_-The-cost-of-bad-freight-data-1-scaled.jpg\" class=\"attachment-full size-full wp-image-24813\" alt=\"Two freight shipping professionals looking at freight data on a piece of paper discussing how to improve it\" srcset=\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/07\/SEO-MRP26-30-Whats-underneath-your-freight-rate-data_-The-cost-of-bad-freight-data-1-scaled.jpg 2560w, https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/07\/SEO-MRP26-30-Whats-underneath-your-freight-rate-data_-The-cost-of-bad-freight-data-1-300x158.jpg 300w, https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/07\/SEO-MRP26-30-Whats-underneath-your-freight-rate-data_-The-cost-of-bad-freight-data-1-1024x540.jpg 1024w, https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/07\/SEO-MRP26-30-Whats-underneath-your-freight-rate-data_-The-cost-of-bad-freight-data-1-768x405.jpg 768w, https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/07\/SEO-MRP26-30-Whats-underneath-your-freight-rate-data_-The-cost-of-bad-freight-data-1-1536x810.jpg 1536w, https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/07\/SEO-MRP26-30-Whats-underneath-your-freight-rate-data_-The-cost-of-bad-freight-data-1-2048x1080.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.dat.com\/resources\/cost-of-bad-freight-data\" >\n\t\t\t\tThe Cost of Bad Freight Data: Why What&#8217;s Underneath Your Rates Matters\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.dat.com\/resources\/cost-of-bad-freight-data\" aria-label=\"Read more about The Cost of Bad Freight Data: Why What&#8217;s Underneath Your Rates Matters\" tabindex=\"-1\" >\n\t\t\tLEARN MORE   <i class=\"fa fa-arrow-right\"><\/i>\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24752 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-long-form-seo-page\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.dat.com\/resources\/mini-bids-for-shippers\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/06\/DAT-\u2022-LFMP25-29-\u2022-Mini-Bids-for-Shippers-Make-Faster-Smarter-Freight-Decisions-1-scaled.jpg\" class=\"attachment-full size-full wp-image-24781\" alt=\"Shipper reviewing freight shipping bids and DAT iQ market data to compare carrier rates and plan a faster, smarter mini-bid\" srcset=\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/06\/DAT-\u2022-LFMP25-29-\u2022-Mini-Bids-for-Shippers-Make-Faster-Smarter-Freight-Decisions-1-scaled.jpg 2560w, https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/06\/DAT-\u2022-LFMP25-29-\u2022-Mini-Bids-for-Shippers-Make-Faster-Smarter-Freight-Decisions-1-300x200.jpg 300w, https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/06\/DAT-\u2022-LFMP25-29-\u2022-Mini-Bids-for-Shippers-Make-Faster-Smarter-Freight-Decisions-1-1024x683.jpg 1024w, https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/06\/DAT-\u2022-LFMP25-29-\u2022-Mini-Bids-for-Shippers-Make-Faster-Smarter-Freight-Decisions-1-768x512.jpg 768w, https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/06\/DAT-\u2022-LFMP25-29-\u2022-Mini-Bids-for-Shippers-Make-Faster-Smarter-Freight-Decisions-1-1536x1024.jpg 1536w, https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/06\/DAT-\u2022-LFMP25-29-\u2022-Mini-Bids-for-Shippers-Make-Faster-Smarter-Freight-Decisions-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.dat.com\/resources\/mini-bids-for-shippers\" >\n\t\t\t\tMini-Bids for Shippers: Faster, Smarter Freight Decisions\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.dat.com\/resources\/mini-bids-for-shippers\" aria-label=\"Read more about Mini-Bids for Shippers: Faster, Smarter Freight Decisions\" tabindex=\"-1\" >\n\t\t\tLEARN MORE   <i class=\"fa fa-arrow-right\"><\/i>\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24767 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.dat.com\/resources\/rateview_for_shippers_overview\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1263\" src=\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/06\/AdobeStock_1929623763-edit-scaled.jpg\" class=\"attachment-full size-full wp-image-24769\" alt=\"rateview_for_shippers_overview\" srcset=\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/06\/AdobeStock_1929623763-edit-scaled.jpg 2560w, https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/06\/AdobeStock_1929623763-edit-300x148.jpg 300w, https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/06\/AdobeStock_1929623763-edit-1024x505.jpg 1024w, https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/06\/AdobeStock_1929623763-edit-768x379.jpg 768w, https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/06\/AdobeStock_1929623763-edit-1536x758.jpg 1536w, https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/06\/AdobeStock_1929623763-edit-2048x1010.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.dat.com\/resources\/rateview_for_shippers_overview\" >\n\t\t\t\tDAT iQ RateView\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.dat.com\/resources\/rateview_for_shippers_overview\" aria-label=\"Read more about DAT iQ RateView\" tabindex=\"-1\" >\n\t\t\tLEARN MORE   <i class=\"fa fa-arrow-right\"><\/i>\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24747 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.dat.com\/resources\/why_dat_iq_data\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1280\" src=\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/06\/AdobeStock_1883279203-1-1-scaled.jpeg\" class=\"attachment-full size-full wp-image-24749\" alt=\"The DAT iQ Difference: Reliable Data for Shippers\" srcset=\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/06\/AdobeStock_1883279203-1-1-scaled.jpeg 2560w, https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/06\/AdobeStock_1883279203-1-1-300x150.jpeg 300w, https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/06\/AdobeStock_1883279203-1-1-1024x512.jpeg 1024w, https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/06\/AdobeStock_1883279203-1-1-768x384.jpeg 768w, https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/06\/AdobeStock_1883279203-1-1-1536x768.jpeg 1536w, https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2026\/06\/AdobeStock_1883279203-1-1-2048x1024.jpeg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.dat.com\/resources\/why_dat_iq_data\" >\n\t\t\t\tThe DAT iQ Difference: Reliable Data for Shippers\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.dat.com\/resources\/why_dat_iq_data\" aria-label=\"Read more about The DAT iQ Difference: Reliable Data for Shippers\" tabindex=\"-1\" >\n\t\t\tLEARN MORE   <i class=\"fa fa-arrow-right\"><\/i>\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a37418 elementor-section-full_width long-form-faq-sec elementor-section-height-default elementor-section-height-default\" data-id=\"4a37418\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-550dfe9c\" data-id=\"550dfe9c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-46ca49ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46ca49ac\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7bafe106\" data-id=\"7bafe106\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6580a8f0 elementor-widget elementor-widget-text-editor\" data-id=\"6580a8f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>FAQs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e94fca5 elementor-widget elementor-widget-heading\" data-id=\"7e94fca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A few things you might be asking yourself<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-53f57a91\" data-id=\"53f57a91\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1948ec00 elementor-widget elementor-widget-toggle\" data-id=\"1948ec00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4241\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-4241\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Does DAT set, control, or influence freight rates?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4241\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-4241\"><p><span style=\"font-weight: 400;\">No. DAT is a neutral third party. DAT collects freight transaction data and provides anonymized, aggregated market rate benchmarking through its DAT iQ products. DAT does not set rates\u2014rates are determined by market conditions and actual shipment transactions between shippers, brokers, and carriers.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4242\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-4242\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Where does DAT iQ's rate data come from?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4242\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-4242\"><p><span style=\"font-weight: 400;\">DAT iQ is powered by verified, paid invoice data contributed directly from shippers, brokers, and carriers \u2013 actual executed transactions, not booking signals or modeled estimates. Contributors submit directly from their systems of record, which means they can&#8217;t selectively submit favorable or adjusted rates, and DAT only includes rates for loads that actually moved\u2014not bids or quotes. Because DAT customers rely on these benchmarks themselves, accuracy is in everyone&#8217;s interest.<\/span><\/p><p><span style=\"font-weight: 400;\">DAT iQ rate data is separate and independent from DAT load board activity. Posted rates don&#8217;t accurately reflect what&#8217;s actually paid, and DAT iQ is intended to provide an accurate view of the market.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4243\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-4243\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How much data does DAT iQ have?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4243\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-4243\"><p><span style=\"font-weight: 400;\">Over $1.19 trillion in transaction data from verified invoices reflecting 632 million shipments from thousands of contributing accounts, going back to 2012.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4244\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-4244\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Does DAT have contract rate data, or is it just spot?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4244\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-4244\"><p><span style=\"font-weight: 400;\">Both. DAT&#8217;s dataset is approximately 59% spot and 41% contract by transaction value\u2014representing $458B in actual contract transactions.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4245\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-4245\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How does DAT validate its data?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4245\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-4245\"><p><span style=\"font-weight: 400;\">Every shipment goes through approximately 25 validation tests covering geography, fuel, linehaul thresholds, and equipment type. Approximately 95% of submitted data is retained\u2014data falling outside two standard deviations (roughly 5\u20137% of submissions) is rejected before any rate is calculated.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4246\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-4246\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are the three key rates in DAT iQ, and what does each one measure?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4246\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-4246\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Broker Spot<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: The rate brokers pay carriers for spot freight. Reflects the carrier&#8217;s cost to move the load, including truck payment, insurance, and fuel. Sometimes referred to as broker buy.<\/span><\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shipper Spot:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> The rate shippers pay brokers for spot freight. Because it captures what shippers actually pay including broker margin, it runs higher than broker spot.<\/span><\/span><p>\u00a0<\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shipper Contract: <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The rate shippers pay transportation providers for contract freight. Reflects the contracted lane-level cost of moving freight.<\/span><\/span><p>\u00a0<\/p><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4247\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-4247\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Is DAT's data neutral?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4247\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-4247\"><p><span style=\"font-weight: 400;\">DAT has no media business, no brokerage, and no commercial interest in the rates it publishes. The data reflects the market\u2014not any single participant&#8217;s view of it. DAT&#8217;s role is to give every player in the freight market the clearest possible picture of what&#8217;s happening so they&#8217;re empowered to make smarter, more informed decisions.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7062731b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7062731b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e74d368\" data-id=\"1e74d368\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5beaf70b elementor-widget elementor-widget-heading\" data-id=\"5beaf70b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to see what verified freight data looks like for your network?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-817d6c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"817d6c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6193743d\" data-id=\"6193743d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41b728a5 long-form-quote-sec elementor-widget elementor-widget-text-editor\" data-id=\"41b728a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Whether you&#8217;re building the business case internally or ready to evaluate your options, we have resources to help.\u00a0<\/span><\/p><p><a href=\"https:\/\/cdn.bfldr.com\/8CX31GU6\/as\/xwqssb6t6wbctwbbfj2b4gbw\/Evaluating_Freight_Data_Providers_and_Driving_Alignment_with_Your_Leadership_Team_White_Paper\"><span style=\"font-weight: 400;\">Download our guide<\/span><\/a><span style=\"font-weight: 400;\"> to learn how to align your team around better freight procurement data.<\/span><\/p><p><span style=\"font-weight: 400;\">Or<\/span> <a href=\"https:\/\/www.dat.com\/shippers\"><span style=\"font-weight: 400;\">explore how DAT iQ fits into your procurement strategy<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-696c8f33\" data-id=\"696c8f33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-269f3e52 pricing-boxv2 elementor-widget elementor-widget-shortcode\" data-id=\"269f3e52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t\n                \t\t\t                \t\t\t\n\n                \t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13df4eae elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"13df4eae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d832d9\" data-id=\"4d832d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42a6f89 elementor-widget elementor-widget-heading\" data-id=\"42a6f89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Add Your Heading Text Here<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1d166ef0 long-form-relevent-prod elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d166ef0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-36cdc73\" data-id=\"36cdc73\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f5f2590 product-img elementor-widget elementor-widget-image\" data-id=\"4f5f2590\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"645\" height=\"774\" src=\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/10\/d070e6e7-636d-42d5-a71e-24bc0b341e52.png\" class=\"attachment-full size-full wp-image-21534\" alt=\"\" srcset=\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/10\/d070e6e7-636d-42d5-a71e-24bc0b341e52.png 645w, https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/10\/d070e6e7-636d-42d5-a71e-24bc0b341e52-250x300.png 250w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75dade8d elementor-widget elementor-widget-heading\" data-id=\"75dade8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Heading<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17ff778d elementor-widget elementor-widget-text-editor\" data-id=\"17ff778d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLorem ipsum dolor sit amet, consectetur adipiscing elit.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65299cbb elementor-align-center elementor-widget elementor-widget-button\" data-id=\"65299cbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3652b7d7\" data-id=\"3652b7d7\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1501d88f product-img elementor-widget elementor-widget-image\" data-id=\"1501d88f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"645\" height=\"774\" src=\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/10\/d070e6e7-636d-42d5-a71e-24bc0b341e52.png\" class=\"attachment-full size-full wp-image-21534\" alt=\"\" srcset=\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/10\/d070e6e7-636d-42d5-a71e-24bc0b341e52.png 645w, https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/10\/d070e6e7-636d-42d5-a71e-24bc0b341e52-250x300.png 250w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-136cd0b elementor-widget elementor-widget-heading\" data-id=\"136cd0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Heading<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebda94e elementor-widget elementor-widget-text-editor\" data-id=\"ebda94e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLorem ipsum dolor sit amet, consectetur adipiscing elit.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-785545f0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"785545f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6d93473f\" data-id=\"6d93473f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c7c641d product-img elementor-widget elementor-widget-image\" data-id=\"3c7c641d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"645\" height=\"774\" src=\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/10\/d070e6e7-636d-42d5-a71e-24bc0b341e52.png\" class=\"attachment-full size-full wp-image-21534\" alt=\"\" srcset=\"https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/10\/d070e6e7-636d-42d5-a71e-24bc0b341e52.png 645w, https:\/\/www.dat.com\/resources\/wp-content\/uploads\/2024\/10\/d070e6e7-636d-42d5-a71e-24bc0b341e52-250x300.png 250w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51678696 elementor-widget elementor-widget-heading\" data-id=\"51678696\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Heading<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8f37e5 elementor-widget elementor-widget-text-editor\" data-id=\"5d8f37e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLorem ipsum dolor sit amet, consectetur adipiscing elit.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-752de887 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"752de887\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bda1d27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bda1d27\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c08daba\" data-id=\"1c08daba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4e09a488 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"4e09a488\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2c25cadf\" data-id=\"2c25cadf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-781693b5 elementor-widget elementor-widget-heading\" data-id=\"781693b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Need more solutions? <br \/>\nTake  a look at everything we have to offer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39347e31 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"39347e31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xl\" href=\"\/products\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See All Products<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Freight rate data is widely available, but benchmarks suitable for budget discussions are less common than many procurement teams realize, and freight data accuracy matters<\/p>\n","protected":false},"author":25,"featured_media":24813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[71],"class_list":["post-24803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-long-form-seo-page"],"acf":{"contentType":"13","enable_arrow_icon":"no_button","featured":"0","releaseDate":"July 16, 2026","solutionProduct":["6","7","8","9","16"],"segment":"shipper","segment_copy":["shipper"],"topics":["2"],"keywords":"freight data accuracy, reliable freight benchmarks, freight rate data, verified freight data, freight rate benchmarking","video_link":"","audio_link":"","header_button_shortcode":"[resource_assets_header_btn]","button_label":"","internalUrl":"","button_target":"_blank","secondary_optional_buttonheader":null,"button_label__detail_page_optional":"","button_link_detailsub_page_bottom_section":"","featured_image_detailsub_page_optional":"","pricing_box":[{"header_title":"DAT iQ","price_prefix":"Put better freight data to work for your team","price":"","price_suffix":"","features":"<p style=\"text-align: left;\"><i class=\"far fa-check-circle\" style=\"padding-bottom: 10px;\" aria-hidden=\"true\"><\/i><span style=\"font-weight: 400; padding-left: 6px;\">Verified rate benchmarks from paid invoices<\/span>\r\n<i class=\"far fa-check-circle\" style=\"padding-bottom: 10px;\" aria-hidden=\"true\"><\/i><span style=\"font-weight: 400; padding-left: 6px;\">Lane-level insight for RFP and budget season<\/span>\r\n<i class=\"far fa-check-circle\" style=\"padding-bottom: 10px;\" aria-hidden=\"true\"><\/i><span style=\"font-weight: 400; padding-left: 6px;\">Talk to a DAT expert when it matters<\/span><\/p>","button_text":"SCHEDULE A CONSULTATION","button_link":"https:\/\/connect.dat.com\/Empower_iQ","additional_info":"","target":"_blank"}],"disclaimer":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The true cost of bad freight rate data<\/title>\n<meta name=\"description\" content=\"Freight rate benchmarks can look accurate and still be wrong. See what separates verified DAT iQ data from directional estimates before your next RFP.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The true cost of bad freight rate data\" \/>\n<meta property=\"og:description\" content=\"Freight rate benchmarks can look accurate and still be wrong. 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