The Art & Science of Benchmarking – And how mixing the two yields better results

Benchmarking helps shippers uncover performance outliers in lanes, carriers, or rates and informs operational improvements. The “science” is in the data-driven insights provided by tools like DAT’s rate modeling, while the “art” involves interpreting that data within the unique context of a shipper’s operations. Combining both approaches provides actionable, comprehensive insights that drive cost savings and enhance decision-making. This content explores how mastering both the quantitative and qualitative aspects of benchmarking can lead to more effective procurement strategies and optimized performance.