Driving Digitalization with DAT iQ: Top Pain Points to Avoid for Supply Chain Digital Transformation

Digital transformation is a top priority for shippers, yet nearly 85% of executives say their digital supply chains haven’t delivered expected results. This guide identifies the four most common categories of obstacles shippers encounter — employee resistance, lack of executive alignment, mismatched external partner capabilities, and legacy equipment constraints — and walks through a practical four-step change management framework for overcoming them. Learn how DAT iQ’s freight market intelligence, backed by $150B+ in annual spend data, helps teams identify root causes, build the business case, and keep digitalization initiatives on track.