Company Timeline

1978 – Jubitz truck stop in Portland, Oregon, launches its Dial-A-Truck service. This allows truckers to view loads on a monitor, rather than on handwritten note cards pinned to a bulletin board (nicknamed a “load board”). Nine other truck stops along the Interstate 5 corridor, from Washington to California, add Dial-A-Truck monitors.

1985 – Within 7 years, Dial-A-Truck monitors are installed at more than 200 truck stops in 42 states.

1989 – Dial-A-Truck becomes DAT Services. The company is headed by Al Jubitz, son of Jubitz founder Mo Jubitz. Al’s brother Fred and step-brother Lawrence are also part of the growing business. Monitors are now in more than 500 truck stops from coast to coast.

1995 – DAT introduces the Transportation Terminal™. With this device, DAT becomes the first North American freight-matching service to provide real-time data, transmitted via satellite. Subscribers are provided with a desktop terminal and a rooftop-mounted satellite dish to receive the data.

1997 – DAT Connect™ for Windows®, an interactive software, allows users to access DAT Load Boards from a personal computer, via dial-up modem.

2001 – DAT is purchased by TransCore, a global provider of toll systems, customer service centers, design consulting, maintenance, traffic management systems, and radio frequency identification (RFID) manufacturing. TransCore also purchases DM Computing, makers of Keypoint Software, a transportation management software for freight brokers. One year earlier, TransCore purchased Viastar Services, provider of fuel, cash management, and fleet compliance services for the trucking industry. Keypoint and the fleet compliance services later become part of DAT Solutions.

2004 – TransCore is acquired by Roper Technologies (NYSE: ROP), a diversified technology company and constituent of the S&P 500, Fortune 1000, and the Russell 1000 indices. Roper provides engineered products and solutions for global niche markets, including software information networks, medical, water, energy, and transportation.

2010 – DAT launches its RateView™ product, which provides average market rates for more than 68,000 point-to-point lanes.

2014 – TransCore DAT becomes DAT Solutions. The company provides a broad range of services to the transportation industry, including freight matching, freight rate information, carrier monitoring services, fleet tracking systems, transportation management software, and fleet compliance services.

2016 – DAT and Getloaded – a leading load board provider for small carriers and brokers – combine networks to create one super-database of spot market freight and capacity. The combined networks offer the industry’s largest and most diverse electronic marketplace for on-demand freight.

2018 – DAT launches its OnTime™ product, a load tracking service where freight brokers can monitor the location and status of their managed freight using an app installed on the truck driver’s smartphone. DAT celebrates its 40th anniversary!

2020 – DAT introduces two new sub-brands, DAT One for end-to-end freight solutions, and DAT iQ for advanced data analytics. DAT iQ launches Market Conditions Index and Ratecast, advanced freight forecasting features, while DAT One launched Book Now, an automated tendering feature in DAT Load Boards.

2020 – DAT acquires the Freight Market Intelligence Consortium from Chainalytics, adding the most trusted source of analytics for contract freight, completing a 360-view of the entire truckload transportation marketplace.

About DAT

DAT Freight & Analytics operates both the largest truckload freight marketplace and truckload freight data analytics service in North America. Shippers, transportation brokers, carriers, news organizations, and industry analysts rely on DAT for market trends and data insights based on more than 400 million annual freight matches, and a database of $150 billion in annual freight market transactions.
Founded in 1978, DAT is a business unit of Roper Technologies (Nasdaq: ROP), a constituent of the Nasdaq 100, S&P 500, and Fortune 1000. DAT is headquartered in Beaverton, Ore.

The Original Load Board - Trusted Since 1978
The company was established in 1978 as the Dial-A-Truck (DAT) load finder service at Jubitz® truck stop in Portland, OR.