Sarita Benjamin leads the Shipper Segment at DAT, driving business growth and delivering innovative, data-driven solutions that help shippers optimize freight management, reduce costs, and improve supply chain efficiency. Her focus is on addressing key industry challenges, including capacity sourcing, rate forecasting, load visibility, and automation, ensuring shippers have the tools they need to make informed and strategic freight decisions.
With over 15 years of experience in product strategy, technology development, and business operations, Sarita has held leadership roles across Fortune 500 companies, including Intel, where she led initiatives that directly impacted operational efficiency and EBITDA margins. Prior to leading the shipper segment, she was a Senior Director of Product Management at DAT, where she played a pivotal role in shaping freight management solutions for carriers, brokers, and shippers.
Sarita is passionate about building customer-centric solutions that leverage data, automation, and AI to streamline freight workflows and drive measurable business outcomes across the industry.
Sarita has a Masters degree in Electrical and Computer Engineering from Fairleigh Dickinson University, and holds a Masters certificate in Product Management from George Washington University, School of Business.