Privacy Policy

Last Updated: 2024-04-01

Your privacy is important to us. Please read this Privacy Notice carefully to learn how we collect, use, share, and otherwise process information relating to individuals (“Personal Data”), and to learn about your rights and choices regarding your Personal Data. For information about state-specific privacy rights, including the rights of residents of California, Virginia, Colorado, Nevada, Utah, or Connecticut, please click here.

DAT is the controller of your Personal Data as described in this Privacy Notice, unless specified otherwise. This Privacy Notice applies to the collection and processing of Personal Data collected by us when you visit our branded websites that link to this Privacy Notice; use our online products and services as an authorized user where we act as a controller of your Personal Data; visit our branded social media pages; visit our facilities; communicate with us (including emails, phone calls, texts or fax); or register for, attend or take part in our events, webinars, trade shows or contests.

1. Collection of Personal Data. We collect three types of Personal Data from you:

  • Information You Provide: We collect and record any information that you provide to us directly, including any personal identifiers, professional or employment-related information, financial account information, commercial information, visual information, or internet activity information that you provide to us through this website or other medium.
  • Information We Collect Automatically: We automatically collect and store information about your use of this website and our services, including text messages you send or receive using these services. To do so, we may use cookie technology and other online identifiers to track your IP address, web browser, geolocation, or your activity on this site. For more information about cookies and other tracking technologies, please see our Cookie Policy.
  • Other Information We Collect: We may combine data from other sources with Personal Data we collect from you. These other sources may be from third parties or from publicly available sources. This may include information related to your employment, education, commercial interactions, and internet activity.

In some cases, the collection and processing (see Section 2 below) of Personal Data is required for you to receive certain products or services. Personal Data does not include information that is anonymized or aggregated such that you cannot be identified from it.

If you provide us or our service providers with any Personal Data relating to other individuals, you represent that you have the authority to do so and have obtained any necessary consent for the information to be used in accordance with this Privacy Notice. If you believe that your Personal Data has been provided to us improperly or want to exercise your rights relating to your Personal Data, please contact us by using the information in the Contact Us section (Section 16) below.

2. Types of Personal Data We Collect. We may collect the following types of Personal Data about you.

  1. Identifiers (e.g. name, address, phone number, IP address);
  2. Records about you (e.g. signatures, content, timing, and method of communications you have with us, and information you share or upload to our website, services, or other digital properties)
  3. Financial and commercial information (e.g. credit card numbers);
  4. Internet or other online activity information;
  5. Geolocation data (e.g. computer/device location);
  6. Professional/educational information;
  7. Sensitive personal information, including the following:
    1. Account login information
    2. Precise geolocation
  8. Inferences drawn from any of the above

3. Processing your Personal Data. Where required by law, we obtain your consent to use and process your Personal Data for these purposes. Otherwise, we rely on other legal bases to collect and process your Personal Data. We process your Personal Data for the following purposes:

  • Providing our services, products and website access: We process your Personal Data relating to your access to our services, products, website, and other digital properties to ensure both you and we meet our obligations under the applicable terms and conditions agreement; absent a contract, we process your Personal Data to further our legitimate interest in operating and improving our websites and services.
  • Internal business purposes: We process your Personal Data to operate, maintain, and improve our services, products, and website, including customizing the content; maintaining internal business records, such as accounting, managing user accounts, document management, and similar activities; enforcing our policies and rules; monitoring service usage, management reporting; auditing; and IT security and administration to meet our obligations to you to perform our contract with you, or, if no contract applies, to the extent it is necessary for our legitimate interest in operating our business in a secure and efficient manner.
  • Internal research and product improvement purposes: We process your Personal Data to verify and maintain the quality of our products or services; improve our products or services; design new products and services; evaluate the effectiveness of our advertising or marketing efforts; and debug and repair errors with our systems, networks, and equipment to perform our contract with you, or, if no contract applies, to the extent it is necessary for our legitimate interest in improving our products and services.
  • Securing our facilities, websites and services: We process your Personal Data as part of our efforts to maintain, monitor and secure our facilities, website, services and products. This may include aggregating data, verifying accounts, investigating suspicious activity, and enforcing our terms and policies to the extent necessary to further our legitimate interest in maintaining a safe and secure website, products and services and in protecting our rights and the rights of others.
  • Responding to contact requests: If you contact us electronically or by phone, we process your Personal Data to perform our contract with you or to the extent it is necessary for our legitimate interest in responding to your inquiry and communicating with you. We may record and process communications for training, quality assurance, and administration purposes. If required under applicable law, we will obtain your prior consent or give you the option to object to a call being recorded.
  • Managing payments: We may process your financial information and other Personal Data to verify that information and to collect payments to the extent that doing so is required to perform our contract with you.
  • Marketing and Advertising: We may process your Personal Data to advertise to you, conduct market research, and to provide other personalized content based upon your Personal Data to the extent it is necessary for our legitimate interest in advertising our websites, services or products. Where legally required, we will obtain your consent before engaging in any marketing or advertising.
  • Complying with legal and safety obligations: We process your Personal Data when cooperating with public and government authorities, protecting our legal rights, conducting audits, and protecting against abuse of our services and products. Any such processing is based on our legitimate interest in protecting our legal rights or, when applicable, complying with a legal obligation to which we are subject.
  • In connection with a corporate transaction: We may process your personal information if we sell or transfer all or a portion of our business or assets including through a sale in connection with bankruptcy and other forms of corporate change in furtherance of our legitimate interest in operating and transacting the business of the company.

In some cases, we may provide specific services or offerings subject to separate or supplemental privacy policies. In those cases, we will prominently inform you of those policies and provide those policies in an easily accessible format.

4. Exclusions. This Privacy Policy does not apply to Personal Data that:

  1. We process on behalf of our customers in the role of processor or other service provider, such as when we allow customers to create their own websites/applications to offer their own products and services, to send electronic communications to others; or otherwise use, collect, share, or process Personal Data via our online products and services. Our customers’ privacy policies may be different from ours, and we are not responsible for those practices.
  2. We process for current or former employees, job applicants, and other individuals who interact with us for employment-related purposes.

5. Protecting Personal Data. We take commercially reasonable precautions to protect the Personal Data in our possession from loss, misuse, unauthorized access, disclosure, alteration, or destruction. While we follow generally accepted standards to protect Personal Data, no method of storage or transmission is 100% secure or error-free. Personal Data you send to or from the website or via e-mail may not be secure, and we encourage you to contact us about more secure ways to share sensitive information when necessary. Where you use passwords, ID numbers, or other special access features on this site, it is your responsibility to safeguard them and to log out of any accounts you access after your sessions.

6. Your Individual Rights. Depending on our relationship with you and where you may reside, you may have certain rights relating to your Personal Data based on applicable local data protection laws. Depending on the applicable laws these rights may include the right to:

  • Request information about the categories of Personal Data we have collected about you, the categories of sources from which we collected the Personal Data, the purposes for collecting or sharing the Personal data, and to whom we have disclosed your Personal Data.
  • Request and receive copies of your Personal Data that we hold;
  • Request additional information about how we process your Personal Data;
  • Correct inaccurate or incomplete Personal Data (taking into account our use of it);
  • Request deletion of your Personal Data;
  • Restrict or object to our processing of your Personal Data, including restricting the sharing of your data or. Where we process Personal Data for direct marketing purposes (either by us or third parties) or for cross-context behavioral marketing, you may not have to provide a specific reason for such objection;
  • Require us (if possible) to transfer your Personal Data to another controller (i.e., data portability);
  • Restrict certain disclosures of your Personal Data to third parties;
  • Not be subject to a decision based solely on automated processing, including profiling, which produces legal effects; and
  • Withdraw your consent to the processing of your Personal Data (to the extent we base processing on consent and not on another lawful basis).

We will not discriminate against you, in any manner prohibited by applicable law, for exercising these rights. You may exercise these rights, to the extent applicable, by sending us an email at privacymatters@dat.com, writing to us at 8405 SW Nimbus Ave, Beaverton OR, 97008, or by calling (800) 547-5417. We will respond to any such requests within 30 days of receipt.

7. Disclosing Personal Data to Third Parties. We do not sell Personal Data about you to unrelated companies for their independent use. We may share your Personal Information with the categories of recipients described below:

  • DAT divisions, holding companies, subsidiaries, and affiliates.
  • Third party service providers or other entities that perform services on our behalf, help us provide you with our products and services, and that otherwise support our relationship with you (such as shipping or direct mailing organizations). These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes. Further, they must process the Personal Data in accordance with this Privacy Notice and as permitted by applicable data protection laws.
  • Vendors necessary to complete transactions you request, such as shipping companies and logistics providers.
  • Law enforcement, government agencies, or other regulators to comply with law or legal requirements, to enforce our agreements, and to protect our rights and the property or safety of DAT, our users, or third parties.
  • Business partners that may use Personal Data for their own purposes such as:
    • Advertisers, ad platforms and networks, and social media platforms.
    • Third parties whose cookies and tracking tools we use as described in our Cookie Policy
    • Commercial data partners to whom we make information available for their own marketing purposes; and
    • Third party partners who work with us to provide distribution pathways, sales channels, and/or promotional opportunities including co-branded products and services.

Where required by law, we will obtain your consent prior to disclosing your Personal Data to our business partners. Where our business partners use your Personal Data for their own purposes independently from us, we are not responsible for their privacy practices or personal data processing policies. You should consult the privacy notices of those business partners for details on their practices.

  • Transactional parties if we, or some or all of our assets, acquire or are acquired by another entity, including through a sale or in connection with a bankruptcy.
  • Your employer or coworkers if you receive our products or services in connection with your employment.
  • The public, or others with access to our Services, such as when you have an opportunity to make comments, post information, or otherwise share your Personal Data in public areas of our products, services, or website.
  • Brokers and shippers responsible for a load will receive from DAT your geolocation information only for loads that require tracking and only after getting your specific consent.
  • Entities to which you have consented to the disclosure.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may also share Personal Information that has been deidentified or aggregated with third parties for any purpose.

8. Disclosure of Personal Data. Although we have not “sold” Personal Data for money in the past 12 months, we engage in routine practices with our services, products, and websites involving third parties that could be considered a “sale” or “sharing” as defined under California law. We do not knowingly sell or share any Personal Data of minors under the age of 16.

Below please find a chart detailing the categories of Personal Data we collected and with whom it was sold, shared, or disclosed for a business purpose in the past 12 months.

Categories of Personal Data we CollectCategories of Third Parties With Whom We Disclose Personal Data for a Business PurposeCategories of Third Parties Whom Personal Data is Sold or Shared for Targeted Advertising
Identifiers (Section 2.A)
  • Affiliates
  • Service Providers
  • Professional consultants
  • Vendors necessary to complete transactions you request
  • Law enforcement, government, agencies, and other recipients for legal, security, or safety purposes
  • In connection with a corporate transaction
  • Entities to which you have consented the disclosure
  • Not sold or shared
Records about you (Section 2.B)
  • Affiliates
  • Service Providers
  • Professional consultants
  • Vendors necessary to complete transactions you request
  • Law enforcement, government, agencies, and other recipients for legal, security, or safety purposes
  • In connection with a corporate transaction
  • Entities to which you have consented the disclosure
  • Not sold or shared
Financial and Commercial Information (Section 2.C)
  • Affiliates
  • Service Providers
  • Professional consultants
  • Vendors necessary to complete transactions you request
  • Law enforcement, government, agencies, and other recipients for legal, security, or safety purposes
  • In connection with a corporate transaction
  • Entities to which you have consented the disclosure
  • Not sold or shared
Internet or other electronic network activity (Section 2.D)
  • Affiliates
  • Service Providers
  • Professional consultants
  • Vendors necessary to complete transactions you request
  • Law enforcement, government, agencies, and other recipients for legal, security, or safety purposes
  • In connection with a corporate transaction
  • Entities to which you have consented the disclosure
  • Not sold or shared
Geolocation data (Section 2.E)
  • Affiliates
  • Service Providers
  • Professional consultants
  • Vendors necessary to complete transactions you request
  • Law enforcement, government, agencies, and other recipients for legal, security, or safety purposes
  • In connection with a corporate transaction
  • Entities to which you have consented the disclosure
  • Not sold or shared
Professional, employment or educational related information (Section 2.F)
  • Affiliates
  • Service Providers
  • Professional consultants
  • Vendors necessary to complete transactions you request
  • Law enforcement, government, agencies, and other recipients for legal, security, or safety purposes
  • In connection with a corporate transaction
  • Entities to which you have consented the disclosure
  • Not sold or shared
Inferences (Section 2.H)
  • Affiliates
  • Service Providers
  • Professional consultants
  • Vendors necessary to complete transactions you request
  • Law enforcement, government, agencies, and other recipients for legal, security, or safety purposes
  • In connection with a corporate transaction
  • Entities to which you have consented the disclosure
  • Not sold or shared
Sensitive personal information (Section 2.G)
  • Affiliates
  • Service Providers
  • Professional consultants
  • Vendors necessary to complete transactions you request
  • Law enforcement, government, agencies, and other recipients for legal, security, or safety purposes
  • In connection with a corporate transaction
  • Entities to which you have consented the disclosure
  • Not sold or shared

Sensitive Personal Data: We only use Sensitive Personal Information for the following purposes: (i) performing services or providing goods reasonably expected by an average consumer, (i) detecting security incidents; (iii) resisting malicious, deceptive, or illegal actions; (iv) ensuring the physical safety of individuals; (v) for short-term, transient use, including non-personalized advertising; (vi) performing or providing internal business services; (vii) verifying or maintaining the quality or safety of a service or device, or (viii) for purposes that do not infer characteristics about you.

9. Promotional and Marketing Policy. We may ask you to consent to being contacted by us for promotional and marketing purposes. However, you may opt-out of receiving promotional or marketing emails at any time by notifying us as a reply to any unwanted e-mail, by using the unsubscribe function in our newsletter, contacting us at privacymatters@dat.com, or by writing to us at DAT Solutions, 8405 SW Nimbus Ave, Beaverton OR, 97008. Requests to unsubscribe from DAT e-mails may take 5 business days to process.

10. Cookies and Tracking Technologies. Please see our Cookies and Tracking Technologies Notification below.

11. Third-party Websites. The website may contain links to other third-party sites. When you click on one of these links you are visiting a website operated by someone other than us and the operator of that website may have a different privacy policy. We are not responsible for their individual privacy practices, so we encourage you to investigate the privacy policies of such third-party operators.

12. Children. Our website is not intended for children under 16 years of age. No one under age 16 may provide any information to us through this website. We do not knowingly collect Personal Data from children under 16. If you are under 16, do not access, use, or provide any information on the website or on or through any of its features. If we learn we have collected or received Personal Data from a child under 16 without parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us by sending us an email at privacymatters@dat.com or writing to us DAT Solutions, 8405 SW Nimbus Ave, Beaverton OR, 97008.

13. Data Security. Although we maintain reasonable security safeguards, no security measures or communications over the Internet can be 100% secure, and we cannot guarantee the security of your information. While we work hard to protect DAT from data incidents, , we have dedicated controls and procedures in place for such situations, along with the procedures that are required to make notifications to the relevant Supervisory Authority and data subjects (where applicable).

14. Data Retention. Your Personal Data will be retained as long as necessary to fulfill the purposes we have outlined above unless we are required to do otherwise by applicable law. This includes retaining your Personal Data to provide you with the products and services you have requested and interact with you; maintain our business relationship with you improve our business over time; ensure the ongoing legality, safety and security of our services and relationships or otherwise in accordance with our internal retention procedures. Once you have terminated your relationship with us, we may retain your Personal Data in our systems and records in order to ensure adequate fulfillment of surviving provisions in terminated contracts or for other legitimate business purposes, such as to enable easier future user onboarding, demonstrate our business practices and contractual obligations, or provide you with information about our products and services in case of interest. If you would like to know more about the retention periods applicable to your Personal Data, you can contact us at privacymatters@dat.com.

15. International Transfers of Personal Data

  1. Data entered on our website are transferred to a server in the U.S. and stored there.
  2. For individuals whose data is subject to the General Data Protection Regulation (GDPR) in either the EEA or the UK, we have taken steps to protect your privacy and fundamental rights when your Personal Data is transferred to the United States. For transfers to entities outside the EEA or UK, we make use of the European Commission’s Standard Contractual Clauses. For transfers to third parties, we make sure that the recipient is subject to a jurisdiction for which there is an adequacy decision of the European Commission or UK, as applicable, or that there are adequate safeguards such as Standard Contractual Clauses or Binding Corporate Rules in place.

16. Changes to this Privacy Policy. We may update this Privacy Policy at our discretion to reflect changes we deem necessary or to satisfy legal requirements. We will post a prominent notice of material changes on our websites.

17. Contact Us. We welcome comments and questions regarding this Privacy Policy. Any such questions should be directed via e-mail to privacymatters@dat.com. Additionally, you may make your request in writing to DAT Solutions, 8405 SW Nimbus Ave, Beaverton OR, 97008.

Additional State-Specific Privacy Rights

Provisions in theCalifornia Consumer Privacy Act (CCPA), Virginia Consumer Data Protection Act (VDCPA), Colorado Privacy Act (CPA), Utah Consumer Privacy Act (UCPA), Nevada Senate Bill 220, and Connecticut Data Privacy Act (CTDPA and other state statutes require some or all of the following disclosures. These disclosures supplement the Privacy Notice above and areas effective as of 2024-04-01. Categories of personal information collected. The personal information that DAT collects, or has collected from consumers in the twelve months prior to the effective date of this Disclosure, fall into the following categories established by the California Consumer Privacy Act are listed in Section 2 above.

Sources from which we collect your Personal Data. We collect the categories of Personal Data listed above from the following types of sources: directly from consumers, data analytics companies, ad networks, social networks, internet service providers, service providers that help us to run our business, and data resellers such as data management platforms. We also collect Personal Data automatically via cookies, web beacons, and other tracking technologies when you use our websites, online services, or mobile apps.

Purposes for which we use your Personal Data. We use your Personal Data for the purposes listed in Section 3 of the main privacy notice above.

No Selling or Sharing of Personal Data. DAT has not sold or shared any Personal Information of consumers, as those terms are defined under the California Consumer Privacy Act, in the 12 months prior to the effective date of this Disclosure.

California Eraser Law: Any California residents under the age of eighteen (18) who have posted content or information on our Digital Properties can request removal by contacting us at privacymatters@dat.com, detailing where the content or information is posted, and attesting that you posted it. We will make reasonable, good faith efforts to remove the post from prospective public view or anonymize it so the minor cannot be individually identified to the extent required by applicable law. This removal process cannot ensure complete or comprehensive removal. For instance, third parties may have republished or archived content that we do not control.

No Discrimination. DAT will not discriminate against any consumer for exercising their rights under the applicable state laws.

Virginia Consumer Data Protection Act Deidentified Data Disclosure. We may use deidentified data in some instances. To the extent we use deidentified data, we will either maintain this data without attempting to re-identify it or we will treat it as Personal Data subject to applicable law.

COOKIES AND TRACKING TECHNOLOGIES

Tracking Technologies (e.g. cookies, tags, pixels, fingerprinting, web beacons) are used to store and/or share information about website visitors, their systems, and browsers. Information collected by cookies and tracking technologies varies depending on the technology used and can be of a personal nature (information that directly or indirectly identifies you) and of a non-personal nature (information that does not directly or indirectly identify any single individual. We use the following tracking technologies on our website:

Type of TechnologyDescriptionPurposes
CookiesIt’s a type of data from a website in the form of a text command stored within a web browser to remember information about you, such as language preference and login information, or to carry out the necessary communication transmissions (e.g. HTTP requests) to provide a service or application that you have requested.
  • Delivering security features to enhance protection against cyberattacks or abuse;
  • Assisting you in navigation, providing essential functionalities related to our service, application, and website (e.g. displaying pages and visual elements);
  • Assisting you in registration to our events, login, and your ability to provide feedback;
  • Assessing your use of our products, services, or applications to provide us aggregated statistics (e.g. number of visits and pages you visited on our website);
  • Assisting with our promotional and marketing efforts (including behavioral advertising).
FingerprintsThe collection of a set of features and characteristics from your device for several purposes, such as identifying your unique device, enhancing security or adapting the user’s experience on the website.
  • Necessary usage to identify your device characteristics (UID, DoNotTrack Signal, Timezone, and Language) to provide the technical features of our CMP and collect user’s cookies preferences.
  • Analytics and Marketing regarding your device and browser user for purposes linked with our Google Tag Manager usage.
Web BeaconsIt’s a small tag placed on a website resource (e.g. webpage) or in an email to track how the user interacts with the content. This interaction generates a “hit,” counting your interaction with the HTML content. For example, if you click on one of our ads on the website, a web beacon will record that interaction.
  • Acquiring essential insights into the performance of the content;
  • Evaluate the effectiveness of our marketing campaigns;
Web Tags or Tracking PixelsIt’s a type of code (e.g. JavaScript code in a tag manner) or pixel (a small 1×1 transparent image) loaded into the web page to enable website features, like the web design components, or to track user’s behavior across websites and devices. These are commonly associated with social media widgets such as a like button.
  • Loading necessary features in our website, such as fonts, webpage layout, videos, and photos;
  • Analysis or user experience on our website;
  • Providing a better experience individually to our customers by loading personalized and enhanced content;

These technologies typically fall into one of three categories:

Strictly-necessary technologies. These technologies are required for the operation of our website, our products, and our services, and therefore cannot be turned off. You can set your browser or device to block or alert you about these cookies, but functionality may be impaired.

Analytical/Performance technologies. When permitted, we collect statistical information about how our website and services are used. This includes the collection of information such as your IP address or other identifiers, browser information, and information about the content you view and interact with to record how you use the website, our products, and services. These analytics services help us count users, identify popular offerings, and track the demographics and interests of our users.

Targeting technologies. When you have permitted, these technologies record your activity on our site or using our services including the pages you have visited and the links you have followed. We may use this information to make our content more relevant to you to measure the effectiveness of our marketing. We may also share this information with third parties for this purpose. These are also optional technologies, although if you do not allow these technologies, you will experience less targeted advertising.

Your Choices: Managing Your Preferences

Your Preferences

When you first visit our website you will be presented with a banner which offers you a choice about whether to accept or reject cookies or tracking technologies of different types, with the exception of those cookies which are strictly necessary for a particular service.

If you wish, you can also choose how web browser cookies are handled by your device via your browser settings. Some devices allow you to control this through your device settings. If you choose not to receive cookies at any time, websites may not function properly and certain services will not be provided. Each browser and device is different, so check the settings menu of the browser or device to learn how to change your settings and cookie preferences.

You can find information on how to manage cookie settings on certain browsers via the following links:

You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB.

Further information concerning the terms and conditions of use and data privacy can be found at:

Please note that on this website, Google Analytics code is supplemented by “anonymizeIp” to ensure an anonymized collection of IP addresses within the EU and EEA (IP-masking).