DAT Freight & Analytics Recognized as A Leader in Snowflake’s Modern Marketing Data Stack Report

DAT enables joint customers to build end-to-end solutions on Snowflake’s Data Cloud that provide unparalleled depth on transportation industry insight

DENVER, Colo., September 29, 2022— DAT Freight & Analytics today announced that it has been recognized as a leader in the category of Identity & Enrichment for Transportation in the inaugural Modern Marketing Data Stack Report: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences executed and launched by Snowflake, the Data Cloud company. 

Snowflake’s data-backed report identifies the best of breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers. By analyzing usage patterns from a pool of nearly 6,000 customers, Snowflake identified six technology categories that organizations consider when building their marketing data stacks. These categories include:

  • Analytics
  • Integration & Modeling
  • Identity & Enrichment
  • Activation & Measurement
  • Business Intelligence
  • Data Science & Machine Learning

Focusing on those companies that are active members of the Snowflake Partner Network (or ones with a comparable agreement in place with Snowflake), as well as Snowflake Marketplace providers, the report explores each of these categories that comprise the Modern Marketing Data Stack, highlighting technology partners and their solutions as “leaders” or “ones to watch” within each category. The report also details how current Snowflake customers leverage a number of these partner technologies to enable data-driven marketing strategies and informed business decisions. Snowflake’s report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks.

“Marketing professionals continue to expand their investment in analytics to improve their organization’s digital marketing activities. Snowflake’s goal is to empower them in their journey to data-driven marketing,” said Denise Persson, Chief Marketing Officer at Snowflake. “DAT Freight & Analytics emerged as a leader in the category of  Identity & Enrichment with joint customers leveraging their technologies to provide bespoke solutions empowering users to make the most informed data-driven decisions.

DAT Freight & Analytics was identified in Snowflake’s report as a leader in the category of Identity & Enrichment for Transportation.

“We are honored that Snowflake has identified DAT as a leader in their inaugural Modern Marketing Data Stack report. The solution that our two companies provide together is proof of our investment in modern technologies to provide our customers with the best data experience possible,” said Claude Pumilia, DAT Chief Executive Officer. “Snowflake recognizes the importance of data-driven marketing, and we look forward to helping our customers build their marketing data stacks on Snowflake’s Data Cloud.”

Click here to read The Modern Marketing Data Stack: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences.