DAT Unveils New Advisory Board to Increase Customer Collaboration

DENVER, Colo., October 5, 2022 DAT Freight & Analytics launched its Customer Advisory Board (CAB), comprised of forward-thinking intermediary leaders who will provide guidance on industry issues and help drive DAT leadership and innovation in the North American truckload freight market.

A diverse group of DAT customers, the 12-member CAB will meet with DAT leaders to discuss the state of the industry and inject practical reality to uncover new needs or potential roadblocks.

“We’re committed to continually improving our DAT solutions and delivering value to our broker customers, and there’s no better way to do that than by collaborating with them first-hand,” said DAT Vice President of Sales Mike Weaver at DAT’s DATCON22 user conference in Austin, Texas.

“We routinely solicit feedback from customers but an advisory board is an intentional and collaborative approach to uncovering and solving complicated market issues,” Weaver said. “Ultimately, the entire DAT customer community will benefit from the CAB.”