Freight brokers now able to price and book loads through DAT’s Book Now on Parade platform

PORTLAND, Ore.,— DAT Freight & Analytics, the industry’s largest marketplace for spot truckload freight, has expanded its load board network integration with Parade, enabling the leading capacity management platform’s broker customers to digitally book loads using DAT’s Book Now technology.

Using proprietary artificial intelligence, Parade customers can now select and price loads directly on the DAT load board. DAT’s Book Now automates the freight-tendering process, enabling brokers and carriers to search for freight around the clock, faster, locking in the rate with the click of a button.

DAT is laser-focused on offering customers end-to-end solutions that streamline the freight booking process, known to be time-consuming for both brokers and carriers alike and often requiring a series of phone calls, emails, and back-and-forth negotiations. DAT’s Book Now both increases the speed of business, while decreasing costs – a huge benefit for users of the platform.

“Parade’s goal is to help freight brokerage teams solve their most challenging capacity management problems,” said Anthony Sutardja, CEO of Parade. “This expanded partnership with DAT reinforces our commitment to helping brokerages book more freight, faster, and with more margin.”

Mark Bryant, VP Technology at DAT, said: “Integrating Book Now with Parade provides our mutual brokerage customers with a more linear and efficient process overall. The integration reinforces both DAT and Parade’s shared commitment to digitally streamline transactions, making it easier for brokers and carriers alike to do business.”

About DAT Freight & Analytics

DAT Freight & Analytics operates the largest truckload freight marketplace in North America. Shippers, transportation brokers, motor carriers, news organizations and industry analysts rely on DAT for market trends and data insights derived from 249 million freight matches and a database of $110 billion in annual market transactions.

Founded in 1978, DAT Solutions LLC is a wholly owned subsidiary of Roper Technologies (NYSE:ROP), a diversified technology company and constituent of the S&P 500, Fortune 500, and Russell 1000 indices.

About Parade

Top freight brokerages use Parade to build dedicated digital capacity and book more loads. Parade integrates with existing tools to help brokers source capacity, match freight and manage relationships. Brokerages using Parade reutilize carriers, streamline workflows, price competitively and automate load-booking. To learn more about Parade’s Capacity Management platform, visit


Annabel Reeves
Corporate Communications
DAT Freight & Analytics
[email protected]

Nathalie Freysinger | Marketing & Operations
[email protected]