Data science may feel like a new frontier for truckload transportation, but concepts like “big data” have always been a part of the industry. The problem had always been a lack of technology to manage the vast quantities of information. That’s changed, thanks to machine-learning and data science.
Many shippers assume that their routing guide is their de facto budget. Unfortunately, because routing guides fail, the rates they actually pay will fluctuate, causing shippers to spend over their RFP-derived budget.