
Reefer report: Truckload produce demand softens along the southern border
The McAllen freight market is located on the southernmost tip of Texas, right on the U.S.-Mexican border, and is one

The McAllen freight market is located on the southernmost tip of Texas, right on the U.S.-Mexican border, and is one

We’re a few weeks away from the official start of winter, but we’re already seeing the annual shift in produce

Fall produce season mixed with holiday season festivities typically provides a much-needed boost for reefer carriers in November. This year,

As the weather warms up, suppliers can expect the demand for fresh fruits and vegetables to spike, highlighting the need

You don’t have to be hauling food to feel the effects of produce season. It’s when demand for trucks is near its highest. And when demand rises, rates follow.

While overall produce volumes are down just under 15% this season, carriers hauling fruit and vegetables out of major growing regions into major capital cities are having a great year.
The DAT iQ analytics team takes a weekly look at how the freight markets are responding to the COVID-19 crisis,
Got reefers? It’s time to move ’em on down to produce markets in the Southern states. Spring is finally here.

The ATA For-Hire Truck Tonnage Index edged up 0.4% in January to a seasonally adjusted reading of 113.0, following a

January 2026 farm equipment sales data from the Association of Equipment Manufacturers (AEM) paints a cautious picture for agricultural activity

The National Restaurant Association’s December Restaurant Performance Index dropped to 99.3, marking six consecutive months in contraction territory and the

For reefer carriers and brokers, the 2026 Florida Strawberry Festival (February 26 – March 8) isn’t just a celebration of