Reefer Freight Demand Report: Florida keeps burning; New York jumps 35% as Vidalia onions arrive, and South Texas cracks
The Big Picture Florida didn’t cool off — it doubled down ahead of Mother’s Day. Central and South Florida remained
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What’s underneath your freight rate data?
You’re in a contract negotiation. A carrier submits a rate. Your data tool shows a lane average. You use it
Closing the multi-mode pricing gap: TL and IMDL benchmarks, now in DAT iQ
Multi-modal freight is a fact of life for most mid-to-large brokers. A shipper calls with a lane. You need to
Reefer report: California expands its reach, citrus surges again, and Yakima’s spike unwinds
Data analysis for the week ending Wednesday, April 14th, 2026 Week 16. All rates cited below exclude fuel surcharges, and
Flatbed report: Tonnage ticks up, but the recovery remains slow going
The ATA For-Hire Truck Tonnage Index edged up 0.4% in January to a seasonally adjusted reading of 113.0, following a
Flatbed report: Farm equipment sales send a mixed signal for ag freight demand
January 2026 farm equipment sales data from the Association of Equipment Manufacturers (AEM) paints a cautious picture for agricultural activity
Reefer report: Empty tables, empty Trucks: Restaurant slump threatens Q1 reefer volumes
The National Restaurant Association’s December Restaurant Performance Index dropped to 99.3, marking six consecutive months in contraction territory and the
Reefer report: Navigating the 2026 Plant City Strawberry Festival surge
For reefer carriers and brokers, the 2026 Florida Strawberry Festival (February 26 – March 8) isn’t just a celebration of
Flatbed report: Ag equipment hits the brakes: tractor and combine sales slide to close out 2025
As 2025 wound down, the Association of Equipment Manufacturers (AEM) reported that U.S. retail sales for agricultural tractors and combines
Reefer report: Miami is showing truckers some love this season
Valentine’s Day 2026 is shaping up to be another record flower season through Miami, and that’s bullish for reefer demand.
Reefer report: Reefer rates hit record highs ahead of Super Bowl
Every February, as the football world turns its attention to the Super Bowl, the truckload market gets its own kind of kickoff.
Reefer report: Florida strawberry growers report strong season ahead
The Florida strawberry season has begun on a positive note, suggesting a reliable flow of reefer freight for truckload carriers.