DAT Broker Monthly Newsletter: Produce, produce, produce

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DAT’s broker newsletter collects our top content of the month and delivers it right to your inbox. You’ll find guides, tips, and advice regarding DAT products, growing your brokerage, and current market conditions. We’re here to provide you with the information and insights to give your business an edge.

From the desk of Mike Weaver, VP of Sales and Partnerships

Outside of the late-year retail season, we’re about to bump into the busiest part of the year: produce season. 

For many, you’ve got to nail this season to have a good year. Great news – we’re here to help out. 

Below, you’ll find all sorts of information about preparing for produce runs, but pay attention to the guide I’m linking here – our customer success team put together an amazing resource for brokers looking to win this season. Don’t miss it! 

You’re gonna thrive this season, I just know it. 

Produce season guide for brokers


Be the driving force in logistics

DATCON is where the industry decides its future. Every year, DAT users gather for transportation’s premier event. This year DATCON24 will be held on October 22-24, 2024 in Kansas City, Missouri. The two-day conference features inspiring keynote addresses, high-profile sessions with industry experts, hands-on product training, and endless networking opportunities.

You will gain knowledge and insights to propel your business into its next chapter. With unique programming tracks based on where you are in your journey, you’ll go home with myriad ways to succeed and prosper. 

Want a major early bird discount to DATCON? Click below to unlock a special ticket price of $895 (a $600 savings off the full price). But don’t wait too long, this offer expires on May 31st, 2024.

Secure my discount

A broker’s guide to produce season

Produce season, as it always does, will have a tremendous impact on reefer volume, capacity across the board, and pricing. 

Brokers across the country are asking: When will produce season hit (and where)? How will this impact capacity? How much will prices go up as a result of diminished capacity? 

We’ve got you covered. Click below to find our resource guide to produce season.

How to thrive in produce season

Staying strong against fraud

Whether we like it or not, fraudsters are always going to give us grief. We’re doing everything in our power to keep our infrastructure safe, but you’ve got some work to do, too. Plenty of bad actors breach systems simply because users aren’t paying attention and being vigilant. 


  • DAT will never ask you for your credentials to log in or change your password via email
  • Look out for phishing attempts and scams
  • Keep your passwords secure
  • When in doubt, reach out 

For tips on how to fight fraud, see the resources below.

See how  

Upcoming events 

2024 Broker TIA Capital Ideas

Will we see you at TIA? Come say hey at booth #401. Don’t forget to catch DAT experts talk shop, too. Want to see the full agenda? Click here. Need a map? Click here

Here’s where you can find DAT experts at TIA: 

Speaking engagements

Collaborative Cyber Security And The Rise Of Fraud Panel | Apr 11th, 2024, 1:30-2:30 MST

Who: DAT CMO Jeff Hopper with other panelists

This panel investigates the escalating threats and challenges of cyber fraud in the transportation industry, spotlighting the importance of collaborative cybersecurity initiatives.


Empowering Transportation and Logistics: Embracing AI & ML | Apr 12th, 2024 | 8:30 – 9:30 a.m. MST

Who: DAT Director of Analytics Ken Adamo with other panelists 

This panel will be a unique opportunity for professionals to explore the latest AI and ML technologies available and their potential to revolutionize traditional practices.


Economic Update | Apr 13th, 2024 | 9:00 – 10:30 a.m. MST

Who: DAT Director of Analytics Ken Adamo with other panelists  

Unlike any other economic update, this will be an exciting, fast-paced, blow-your-mind economic experience. This session will feature findings from the TIA 3PL Market Report, the release of Transport Topics Top Logistics Companies Report, and an analysis of today’s economy. 


DAT Freight & Analytics Party | Apr 12th, 2024, 7:00-10:00 p.m. MST, Ballroom Lawn

There’s no party like a DAT party. Come hang, network, and party with other industry pros. 


Broker Launch and Learn

Save your spot and join us for our next Launch & Learn event to discover DAT’s latest product feature releases. Our experts will cover the latest search and load posting enhancements in DAT One, demo RateView and Market Conditions Index (MCI) functionality in DAT iQ, and more.

Date: Wednesday, April 24th 

Time: 10:00 – 11:00 a.m. MST 

Register now  

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DAT’s broker newsletter collects our top content of the month and delivers it right to your inbox. You’ll find guides,