Customer Spotlight: B2B Transportation
Cale Pearson, President & Shareholder
Medford, OR
Founded 2004
How Keypoint TMS helps B2B transportation simplify and scale
Founded in 2004, B2B Transportation has grown into a flatbed-focused brokerage built around one core belief: support your agents like they are customers. With over 70% of their freight moved through agent relationships, simplicity, speed, and service are the foundation of their success.
We spoke with Cale Pearson, President and Shareholder of B2B Transportation, about how the team uses Keypoint TMS to power their operations and help agents move freight faster.
Built to broker: A system designed for the business they actually run
“We’re a brokerage—not a trucking company. And we need tech that’s built for brokers. That’s what Keypoint is.”
For B2B, the choice to use Keypoint came down to one major factor: it’s designed specifically for brokerages. Many systems they evaluated over the years lacked one crucial component — a fully integrated back office.
“We don’t want to bolt on a bunch of accounting tools. Keypoint gives us dispatch-to-balance-sheet visibility all in one platform. That means we can track profitability daily—not just at the end of the month.”
Scaling agents without scaling complexity
B2B is constantly onboarding new agents, and speed matters.
“Keypoint makes it easy to scale. We send in a request to add users, and within minutes, those agents are live — with their own siloed divisions, ready to work.”
Keeping agents’ data separate is critical for confidentiality and operational efficiency, and Keypoint supports that need right out of the box.
Better carrier tools = fewer clicks, more loads
Recent product enhancements are making a measurable difference in how fast agents can get loads on the board and covered.
“Our agents don’t have to leave the screen. With RateView and capacity tools built in, they can price a load, check a carrier, and get tracking through Trucker Tools—all in one place.”
This simplicity matters. For B2B’s agents, time is money — and Keypoint eliminates the clutter.
Simplifying service for agents and customers
In Cale’s words, the company’s job is to do everything “around the edges” for their agents — billing, compliance, support — so they can focus on building relationships and booking freight.
“The easier it is for agents to do business with us, the more they want to stay. We’re always focused on simplicity. If the platform makes it fast to get a load in, cover it, and move on — that’s what wins business.”
What makes Keypoint stand out? All-in-one control
“I’ve looked at a lot of TMSs. Most don’t come with a general ledger. You think they integrate, but it rarely works like they say it will. With Keypoint, we can run the whole business in one place — from dispatch to financial reporting.”
This allows Cale and his team to run smarter, projecting out profits daily and adjusting in real time, not weeks after the fact.
Advice for new agents looking to grow
“Everyone in our organization has moved freight—including me. So we understand urgency. We’ve built B2B around that mindset: simple, fast, efficient. That’s why new agents stick with us.”
Agents want tools that help them succeed, not red tape or complexity. And for B2B, Keypoint TMS helps deliver that experience every day.
