Alex Perry, VP of Pricing and Market Intelligence
Phoenix, AZ
Customer Spotlight: FreightVana
FreightVana Logistics is a digital logistics partner focused on reinventing the transportation sector through technology and a foundation of trust. They provide brokerage services, technology solutions, and M&A advisory within the logistics and transportation industry. FreightVana is known for its T3 technology platform, which aims to improve transparency, collaboration, and communication between shippers and carriers.
Knowing when to say no
At FreightVana, saying no can be just as strategic as saying yes. For Alex Perry, VP of Pricing and Market Intelligence, the key to long-term customer success lies in knowing the brokerage’s upper limits and not overextending them. “The only thing worse than not winning business with a customer,” he says, “is winning and not being able to fulfill the obligation.”
Avoiding the winner’s curse
FreightVana operates with a disciplined approach to freight procurement. In a market where overcommitting or underbidding can have lasting reputational and financial consequences, Alex and his team focus on sustainable wins. “These mistakes — losing money on loads, failing to find capacity — aren’t forgotten,” he says. “They can haunt your operations and relationships for a long time.”
Smarter pricing through data
To stay ahead, FreightVana relies on a blend of internal history and trusted market data, including DAT iQ RateView and DAT’s new Shipper Spot Rate add-on. “That opens the door to an entirely new set of transactions,” Alex explains, “and helps us measure our performance on the sell side just as we do on the buy side.”
Performance clarity at the lane level
FreightVana is especially excited about leveraging Shipper Spot Rate data at the lane level. It’s helping the team identify where they outperform — and where they need to improve. “It’s a game-changer for spotting trends and tightening our bids without sacrificing margin,” Alex says. “That kind of intelligence makes all the difference when you’re operating at scale.”
Flexibility for an uncertain market
Looking ahead, FreightVana is keeping a close eye on market volatility while doubling down on flexibility. The company’s investment in drop trailer capacity gives customers a unique advantage — and helps insulate the business from unexpected swings in supply and demand. Combined with robust forecasting tools like Ratecast, FreightVana is building a pricing strategy not just for today’s market, but tomorrow’s.
Winning the right freight
As Alex puts it: “We’re not just trying to win freight. We’re trying to win the right freight — and win it well.”
