
Reefer Report: Yakima is the only market moving up right now
The big picture Florida’s Shortage-era rate spike is unwinding — fast. After a two-week surge that sent rates on key

The big picture Florida’s Shortage-era rate spike is unwinding — fast. After a two-week surge that sent rates on key

The big picture Florida just posted its most dramatic single-week rate swing of the season — and the story isn’t

Data analysis for week of May 28, 2026 for truckload produce shipper, carriers, and brokers The big picture The produce

The Big Picture The Mother’s Day hangover is real. Florida spot rates are pulling back sharply — Atlanta dropped -24%

USDA Specialty Crops National Truck Rate Report | Week of May 13, 2026 The Big Picture The baton has been

The Big Picture Florida is Shortage — and it’s not just about produce. With Mother’s Day days away, 90% of

The Big Picture Florida didn’t cool off — it doubled down ahead of Mother’s Day. Central and South Florida remained

Data ending week of April 21, 2026 for truckload produce carriers & brokers The big picture Florida just broke. Central

Data analysis for the week ending Wednesday, April 14th, 2026 Week 16. All rates cited below exclude fuel surcharges, and

The spring transition just hit the produce freight map. Salinas-Watsonville appeared in the USDA report for the first time this

Vidalia Onion pack date has been announced for April 13, marking the official starting line of the 2026 produce season

California citrus is the week’s biggest story. South/Central CA citrus (blood oranges, grapefruit, lemons, oranges, tangelos) jumped from Adequate to