Category: Reefer markets

The Big Picture Florida is Shortage — and it’s not just about produce. With Mother’s Day days away, 90% of

The Big Picture Florida didn’t cool off — it doubled down ahead of Mother’s Day. Central and South Florida remained

Data ending week of April 21, 2026 for truckload produce carriers & brokers The big picture Florida just broke. Central

Data analysis for the week ending Wednesday, April 14th, 2026 Week 16. All rates cited below exclude fuel surcharges, and

The spring transition just hit the produce freight map. Salinas-Watsonville appeared in the USDA report for the first time this

Vidalia Onion pack date has been announced for April 13, marking the official starting line of the 2026 produce season

California citrus is the week’s biggest story. South/Central CA citrus (blood oranges, grapefruit, lemons, oranges, tangelos) jumped from Adequate to

South Texas is the tightest produce origin in the country. All nine lanes out of Mexico crossings through South Texas

The big picture Last week’s all-Adequate reset? Gone. Slight Shortage conditions are back at three of the four biggest produce

The Big Picture For the first time in weeks, every single origin in the USDA report is showing Adequate truck

The Big Picture Mother Nature is reshaping the produce freight map. California storms and Florida’s freeze are pulling supply out

Last week’s story was Florida tightening fast. This week, it’s Florida giving it all back — and then some. Central