
Reefer Produce Report: Nogales hits shortage, California breaks out, and Florida finally bounces
Vidalia Onion pack date has been announced for April 13, marking the official starting line of the 2026 produce season

Vidalia Onion pack date has been announced for April 13, marking the official starting line of the 2026 produce season

California citrus is the week’s biggest story. South/Central CA citrus (blood oranges, grapefruit, lemons, oranges, tangelos) jumped from Adequate to

South Texas is the tightest produce origin in the country. All nine lanes out of Mexico crossings through South Texas

The big picture Last week’s all-Adequate reset? Gone. Slight Shortage conditions are back at three of the four biggest produce

The Big Picture For the first time in weeks, every single origin in the USDA report is showing Adequate truck

The Big Picture Mother Nature is reshaping the produce freight map. California storms and Florida’s freeze are pulling supply out

Last week’s story was Florida tightening fast. This week, it’s Florida giving it all back — and then some. Central

The February 10 USDA Specialty Crops Truck Rate Report paints a split market: Florida is tightening fast while South Texas

The National Restaurant Association’s December Restaurant Performance Index dropped to 99.3, marking six consecutive months in contraction territory and the

For reefer carriers and brokers, the 2026 Florida Strawberry Festival (February 26 – March 8) isn’t just a celebration of

Valentine’s Day 2026 is shaping up to be another record flower season through Miami, and that’s bullish for reefer demand.

Every February, as the football world turns its attention to the Super Bowl, the truckload market gets its own kind of kickoff.