Buffalo, NY
Full truckload, less-than-truckload, intermodal, and port services
Mike Cannistra, Executive VP of Truckload
Overview
Logistic Dynamic LLC (Logistic Dynamics or LDi) is using Carrier Management Suite (CMS) to cast a smaller net, cutting through carrier noise, boosting day-to-day efficiency, and strengthening carrier relationships without sacrificing volume or service. The result: more time in the TMS, more focus on sales, and a cleaner, more compliant carrier pipeline that supports both spot and committed capacity strategies.
Logistic Dynamic LLC (Logistic Dynamics or LDi) provides transportation management and freight brokerage services spanning full truckload, less-than-truckload, intermodal, and port services through an expanding network of agents and carrier partners throughout North America. The company emphasizes personalized service, advanced technology, and an agent-centric operating model designed to help individuals grow and operate a successful book of freight.
The challenge: too much noise, not enough signal
In a 24/7 operation where “firefighting” is a daily reality, LDi’s teams were flooded by emails and calls from carriers they wouldn’t ultimately use. The wide-net approach meant wasted time sorting unqualified carrier outreach, increased compliance friction (e.g., insurance requirements, authority age), and less time selling on both the carrier and customer sides.
As Mike Cannistra, Executive VP of Truckload at LDi put it, time well spent “goes a long way” in this business; the faster they can identify the right capacity, the faster they can put out the day’s “fires.”
The solution: cast a smaller, smarter net with CMS
LDi points to the simplicity of Carrier Management Suite (CMS) as a core value driver. Instead of blasting every posting to everyone, CMS lets the team selectively expose loads to curated, trusted capacity, shrinking the network to the right carriers, not all the carriers.
“Simplicity is what stands out. CMS lets us identify the carriers we want to see our postings, instead of casting a giant net. That streamlines the day and weeds out the noise.”
Operationally, that means:
- Filtering out carriers that don’t meet requirements (e.g., authority tenure, insurance thresholds like $1.5M for sensitive freight), reducing unproductive back-and-forth and letting teams focus on qualified options.
- Keeping users in the TMS, preserving workflow momentum and freeing bandwidth to focus on sales and service.
- Right-sizing initial contact: If the carrier is known and vetted, email is fine; if not, pick up the phone to confirm identity and intent, and avoid bad actors.
The net effect is fewer distractions, faster triage, and higher-confidence conversations with the right carriers sooner.
“Any time saved is good time saved. We’re 24/7. The more productivity we can squeeze out of the hours we’re at the keyboard or on the phone, the better — and more profitable — we’ll be.”
Results and impact
- Efficiency that compounds: Less noise and fewer dead-ends mean more time “in the TMS” and more cycles spent selling the right freight—often on the carrier side, where LDi aims to build repeatable, reliable capacity.
- Better carrier conversations: With pre-vetting in place, carrier reps can shift from basic qualification to relationship-building and future-looking work, like recurring opportunities and committed capacity.
- Stronger network—without volume loss: After tightening visibility (e.g., extending authority-age thresholds), leadership expected some volume dip or internal friction—neither materialized. If anything, they’ve been busier than ever.
- Compliance runway: Today’s filters handle core risk checks (e.g., insurance, authority); as LDi adds more checks, they expect CMS to remove even more day-to-day noise and risk.
- Sales alignment: With a higher-quality carrier pool, reps target a narrower set of qualified partners — reducing transactional churn and improving mutual fit.
Ready to explore Carrier Management Suite?
Why it matters for carriers
LDi’s goal is to attract capacity that proactively reaches out instead of only fishing the boards. That’s how carriers move from transactional spot freight to reliable opportunities, and how the brokerage moves more freight without drowning in unqualified outreach. There’s plenty of time and worked saved when networks are strong.
See how carriers are using Carrier Management Suite
Advice to other brokerages
Brokerages with material spot exposure stand to gain the most from CMS: streamline the day, free up time, and eliminate unproductive noise. For brokerages heavier in committed capacity, CMS still sharpens the remaining spot tranche whether that’s 20%, 40%, or anything in between, by focusing attention on the right carriers at the right time.
What’s next
As LDi layers in additional risk and compliance checks, they expect CMS to further reduce manual sorting and accelerate decision-making. On the growth side, the team will continue to focus on keeping users in the TMS and investing in the carrier relationships that compound over time.
Want to see how CMS can streamline your day?
Explore how Carrier Management Suite helps brokerages shrink the noise and focus on the carriers that matter most.
