One of the more challenging questions industry economists are grappling with is the degree to which consumer spending shifts away from physical goods (that trucks transport) to services in coming months.
The 2021 produce season is shaping up like no other for California brokers, carriers and shippers, given how tight capacity already is and how much higher reefer spot rates are compared to this time last year.
For carriers, brokers and shippers looking down the road to gauge consumer demand, the latest consumer confidence data from the Conference Board indicates consumers are feeling more optimistic about the economic recovery.
Often we look at building permit applications and new home starts as indicators of flatbed demand. Sales of new homes are another measure of demand for products, including building material and lumber.