Founded 2003
Greg Brown, VP of Operations
Background
Linehaul Logistics was founded in 2003, operating at a steady but limited pace for several years. A significant turning point occurred in 2016 when new ownership, with deep roots in the trucking industry, purchased the company. This new team brought a fresh perspective, reshaping Linehaul’s culture and operations to emphasize long-term relationships, reliability, and solutions beneficial for both shippers and carriers.
Successes
Under the new ownership in 2016, Linehaul Logistics experienced a surge of new energy and adopted a carrier-first mindset that quickly led to growth. Early successes were achieved by consistently performing well in time-sensitive and high-service lanes, where reliability was paramount. By reliably delivering for customers and building trust with carriers, Linehaul established a strong reputation, which opened doors to larger accounts and long-term partnerships. These early wins formed the foundation for the company’s steady expansion to its current position.
Tools to succeed
Technology plays a crucial role in Linehaul’s daily success. DAT has been a long-standing partner, providing the team with access to essential market data and load board capacity, which helps them maintain competitiveness. Their McLeod TMS integrates operations and accounting, enhancing efficiency across departments. More recently, Trucker Tools has been a key addition, offering stronger real-time visibility and significantly reducing the number of manual check calls required from their representatives. Collectively, these tools enable the Linehaul team to focus more on relationship building and freight movement, rather than being burdened by manual processes.
“DAT and Trucker Tools are both tools that support how we operate day to day. DAT helps us with load board access and market insights that keep us competitive, while Trucker Tools provides real-time visibility that reduces check calls and improves communication with carriers. They’re not the only pieces of the puzzle, but they’ve become reliable tools that help us work more efficiently and serve our customers better.”
Why they updated
Before implementing Trucker Tools, Linehaul Logistics did not have a dedicated tracking solution. The team relied heavily on manual check calls and updates from carriers, a method that was both time-consuming and resulted in visibility gaps. As the business expanded, the need for a more reliable and scalable real-time load monitoring system became evident, prompting their search for a dedicated tracking partner.
Why Trucker Tools stood out
Trucker Tools distinguished itself due to its widespread carrier adoption, seamless integration with Linehaul’s McLeod TMS, and a platform that carriers genuinely prefer to use. The opportunity to work with a tool that carriers were already comfortable with, rather than having to constantly chase updates, made it a natural fit for their brokerage.
How Trucker Tools improved operations
Trucker Tools has brought significant efficiencies to Linehaul’s operations. The most notable improvement is the reduction in check calls, which has freed up representatives to concentrate on problem-solving and service delivery instead of constantly seeking updates. The integration with McLeod TMS ensures that the team has comprehensive visibility within a single platform, eliminating the need to switch between multiple systems. These enhancements have collectively improved both the speed and reliability of their daily operations.
“We’ve found DAT and Trucker Tools to be practical and widely adopted, which makes them effective for our business. DAT’s load board and market data are trusted resources that our team leans on regularly, while Trucker Tools stands out because carriers are already familiar with it and use it. Compared to other platforms we’ve seen, they fit into our operations with less friction and deliver consistent value without overcomplicating our processes.”
The switching process
The transition to Trucker Tools was straightforward. The integration process was smooth, and the support team facilitated an easy onboarding for Linehaul’s staff to become comfortable with the platform. Given that many carriers were already familiar with Trucker Tools, adoption on that side was also quick. Overall, it was a low-friction transition that delivered immediate value.
What does the future have in store?
Linehaul Logistics is focused on growth and evolution. In 2025, the company launched Linehaul Transport, an asset division designed to complement their brokerage services and better meet customer needs. Looking ahead, the focus is on expanding both sides of the business while continuing to leverage strategic tech partnerships for smart scaling. Tools like DAT and Trucker Tools will remain critical as Linehaul pursues new growth opportunities, strengthens its carrier network, and provides even more reliable service to shippers.
