DAT Introduces New Broker Benchmarking Service

DAT has launched a new benchmarking service for freight brokers that provides a level of detail found nowhere else in the industry. DAT Broker Benchmarking is a monthly report that provides detailed financial analysis of a brokerage’s performance, and compares that data to other brokerages across the country.

The 22-page, graphically-illustrated report compares the most recent month to the previous month, previous year, and year-to-date. More than 25 key performance indicators are tracked, including:

  • Revenue
  • Operating profit
  • Gross margin percentage
  • Profit margin
  • Division of net revenue
  • Load counts
  • Revenue per load
  • Profit per load
  • Revenue per employee
  • Profit per employee

“Searching online you can find basic information such as the average gross margin of a brokerage. But comparative data such as profit per employee or the percentage of gross profit that is paid to salaries--that information just isn’t out there,” said Gerald Moore Chief Operating Officer of Hybrid Transit Systems in Cedar Rapids, Iowa. Moore has been part of a 2-year pilot program that has developed and refined the benchmarking product.

In addition to receiving the monthly report, participants are invited to a monthly webinar to discuss group results and identify trends. The webinar also includes an educational presentation on a current topic relevant to freight brokers.

“I don’t always have time to grind through the data, but the monthly webinar frames it up concisely, with plenty of charts and graphs that help me see trends month-over-month and year-over-year,” said Ron Pierce, General Manager of B2B Transportation Services in Medford, Oregon. He too has been part of the pilot project. DAT Broker Benchmarking is available as a monthly subscription service.

To learn more about DAT Broker Benchmarking, request a sample benchmarking report or call 800.728.7305.



Pat Pitz

Pat Pitz is the editor of the DAT Solutions freight broker newsletter. He has nearly 20 years experience as a professional writer and editor. Before joining DAT, he spent 8 years at a Portland advertising and public relations agency, where he wrote newsletters and other content for a variety of high-profile clients, including several in the trucking industry.



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