VIDEO: How to negotiate the best price

Before you call on a load, you need to decide how much you're going to charge, especially if the broker hasn't posted an offer rate. If you quote too high, the broker may end the conversation. If you quote too low, you might be leaving money on the table.

So, how do you know how where to start your rate negotiation? First, you need to see what other brokers are currently paying carriers on that same lane. And how do you do that? Look in your load board. Most DAT load boards include the current average rate near the load posting. 

The DAT TruckersEdge Pro load board includes 15-day rate averages on more than 65,000 lanes. Learn more.

In this video, you'll learn: 

  • Where rate information is located in your DAT load board.
  • How to see the average rate as well as the high and low end of the range.
  • Where to find National Load Counts that will show you the number of outgoing vs. incoming loads in each state — and why it's important to know that.  
  • Where to find TriHaul options that show three-legged routes that pay better than straight round trips.


See more videos on how to get the most out of your DAT load board

The right load at the right time
at the right price

Pat Pitz

Pat Pitz is the editor of the DAT Solutions freight broker newsletter. He has nearly 20 years experience as a professional writer and editor. Before joining DAT, he spent 8 years at a Portland advertising and public relations agency, where he wrote newsletters and other content for a variety of high-profile clients, including several in the trucking industry.